25 Sales Statistics That Will Help You Sell better



  1. The best times to email prospects are 8 am and 3 pm.
  2. Tuesday emails have the highest open rate compared to other weekdays.
  3. 44% of salespeople give up after one follow-up.
  4. The average salesperson only makes 2 attempts to reach a prospect.
  5. Nurtured leads make 47% larger purchases than non-nurtured leads.
  6. Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR.
  7. Personalized emails improve click-through rates by 14%, and conversion rates by 10%.
  8. Email marketing has 2X higher ROI than cold calling, networking or trade shows.
  9. 91% of customers say they’d give a referral. Only 11% of salespeople ask for referrals.
  10. 22% of B2B organizations touch leads with lead nurturing on a weekly basis.
  11. 65% of B2B marketers have not established lead nurturing.
  12. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  13. Increasing customer retention rates by 5% increase profits by 25-95%.
  14. 83% of consumers are comfortable making a referral after a positive experience.
  15. Customers are 4x more likely to buy when referred by a friend.
  16. Social media has a 100% higher lead-to-close rate than outbound marketing.
  17. 76% of content marketers are forgetting sales enablement.
  18. 86% of B2B buyers access business-related content on mobile devices.
  19. 71% of sales reps say they spend too much time on data entry.
  20. 68% of B2B organizations have not identified their funnel.
  21. Sales reps ignore 50% of marketing leads.
  22. 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority.
  23. 30% of CMOs have a clear process or program to make marketing and sales alignment a priority.
  24. Alignment of sales and marketing impacts revenue growth up to 3 times.
  25. Relevant emails drive 18 times more revenue than broadcast emails.
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