13 Mobile Website Optimization Stats Might Surprise You



  1. Global mobile data traffic is expected to increase nearly a sevenfold between 2016 and 2021.
  2. When it comes to media usage, users spend on average 69% of their media time on smartphones.
  3. Google drives 92.6% of mobile search traffic, followed by Baidu at 3.9%, Bing at 1.6% and Yahoo at 1.2%.
  4. 92% of those who searched on their phone made a related purchase.
  5. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  6. 57% of users also say they won’t recommend a business with a poorly-designed mobile site.
  7. 71% of mobile searchers expect mobile site pages to load as fast or faster than desktop
  8. Only 35% of businesses have mobile-optimized sites as of now.
  9. Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
  10. 40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
  11. 55% of purchase related conversions occur within 1 hour of initial mobile search.
  12. 73% of mobile search devices trigger additional action and conversion.
  13. 50% of mobile phone consumers frequent a retail outlet inside 24 hours of a local search on mobile.
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