There isn’t any doubt in YouTube turning into a marketer’s paradise.
YouTube has more than 1 billion monthly users; 6 out of 10 people preferring online video platforms to live TV makes it one of the best marketing or advertising destinations; on an average session, users spend about 40 minutes on YouTube daily; these reasons alongside others declare why YouTube is great for marketing.
So, in an offer to help, let’s take a look at the elements making your YouTube video successful.
1) Branded Intro Footage
When you include branded info footage in your video, it encourages your viewers to immediately recognize your work and so, you here save them against your competition.
This type of branding helps your viewers remember the video and the strategy prove helpful when they have to refer someone to it.
How to add it?
- Create short branding video (less than 3 seconds) and upload it to your YouTube channel.
- Sign-in to your YouTube account.
- Click on the small avatar located top-right > Creator Studio.
- Go to the Channel section > Branding.
- Click on the Add a branding video button.
- Select your branding video > Click on Save.
2) A great intro
Studies say that 20% of viewers leave after the initial 10 seconds of a brand’s YouTube video and so, you cannot skip over the importance of intro.
The progression comes alongside including branded intro footage; clarify evidently to your viewers what they are going to see, and how that is of profit to them.
3) Background Music
Now and again, YouTube videos become boring and you need something to keep your viewers interested. Background music not only grabs the attention of viewers but also sets their moods for viewing session, connecting emotionally.
However, be alert that the music summons the desired emotions and you are legally allowed to use it in your video.
4) Being Audible
So, a great intro and nice background music will prove to be effective only when the video can be clearly heard.
When your video is only a pictorial illustration, go for loud background music and when it is an oral presentation; get heard above the background music included.
5) Make it short
With YouTube enabling users to look for videos based on duration, among different filters, we obviously can’t ignore the importance of video length. And, after studying several examples; it has been found that a short YouTube video is always a winning approach.
6) A cleverly placed CTA
YouTube viewers are short on time. There is too much content to view and they have to be specific. Subsequently, you need to e creative about how you take in your CTA because your audience will begin to disappear over the length of the video.
So, use these tips and improve your YouTube video performance more.
Learn from real practitioners not just trainers.