- 83% of search query paths begin with an unbranded term.
- 60% of all organic clicks go to the top 3 search results.
- 70% of the links search users clicks on are organic.
- 93% of online experiences begin with a search engine.
- Search is the No. 1 driver of traffic to content sites, beating social media by more than 300%.
- Social ads accounted for three-quarters of clicks and 71% of spend.
- Click-throughs on search ads were more than 3X times higher than social and display.
- Total spend on mobile app install ads increased 155% year-over-year (YOY).
- Investment in mobile app ads drives 196% increase in installs.