‘Micro-influencer’ has developed as another field in the business, with Influencer Marketing becoming ever more famous. However, before taking an insight, how about we get an overview of the definition?
Who are Micro-influencers?
Micro-influencers are everyday consumers who have moderate number of followers exceptionally connected with supporters around pertinent subjects.
An influencer marketing no doubt includes YouTube stars, bloggers, celebrities or a blend of every one of them and have become the most mainstream choices for brands to promote their products/services.
As per a McKinsey Study, marketing-inspired through word-of-mouth produces more than double the sales of paid advertising and bring 37 percent higher customer retention rate. For each dollar spent on influencer marketing, marketers see a certified return.
Why it makes a difference to Brands?
These people are unique in relation to other types of influencers and can drive lucrative return on initial capital investment for a brand’s business targets. So, now we are supposed to work towards how to find micro-influencers to promote your business and here are a few chosen ways:
#1 Use Influencer Research Tools
Working with influencers is about getting all the more value for your money and in this way, having a successful influencer technique must be time-saving. There are a developing number of tools particularly intended for finding on the web influencers and also measuring the impact, using social networking information, shared content, and more.
Many of these influencer search tools offer paid subscription services along with limited free trial. BuzzSumo, GroupHigh, InkyBee, and Followerwonk are examples of paid platforms and you can use these in social influencer research. These powerful tools are relatively used by savvy experts to help them save time without compromising.
You can take a glimpse on the introduced image to know the usability of tools in discovering Influencers:
#2 Weigh Your Existing Network
Using your connections is a workable approach to discover micro-influencers. For example: You have a friend who is a blogger and has terms with an influencer. Here, you find great chance to make an effort. Even if they are not in your particular specialty, bloggers usually are connected and have links several other local bloggers in their communities. If they relate to your specialty, they can likely guide you towards significant opportunities.
You can reach these influencers through several ways and take out their help to promote your brand/product/service. However, it’s essential to know the channels and your target audience and importantly the information of them, so that you can show your best.
#3 Use Hashtag and Keyword Research
You can use hashtag and keyword searches to find influencers on social channels like Instagram, Twitter, LinkedIn and Facebook. Though, it’s basic to know the inclinations of your target audience i.e. which social channels the group spend time at the most. Amongst these, Instagram is a good place to begin with.
To discover micro-influencers who impart a connection with your target customer group, choose hashtags and keywords in particular to this forte and your local area.
For example, if you owe a restaurant in Delhi, you should try hashtags like #DelhiFoodBlogger instead of commonly used terms like #Food or #FoodBlogger.
It has not been kept that you can go only with the local area. You can try a close-by city or state too. Narrow the specificity of the location to get increased results in search.
Watch out for the top results appearing in your search. When you perform a hashtag search, the recent posts with the most engagement will be shown first and here, you are well on the way to discover micro-influencers from these posts.
#4 Use Search Engines to Find Bloggers
The influencers can also be tracked down with the help of their blogs. Yes, a simple Google Search can work the way. You will see if you are searching Delhi Food Bloggers, lists of top food bloggers based in Delhi or relevant articles will appear before you.
There are distinctive sorts of blog search engines where you can get to know about the blogs of your forte. You can optimize your search sorting blog content categories, tags or keywords search.
BestoftheWebBlog, IceRocket, BlogHer, Alltop, etc. are few of the sites where you can find out different types of blogs and so, accordingly connect with influencers to ask for promotion needs.
You can also search bloggers by location or basic category.
However, before approaching these bloggers for your needs, make sure that their audience group matches up with your specialty. Influencers’ audience, engagement and level of influence can be easily found through Social Media Monitoring.
An important strategy while finding micro-influencers on search engines is to take care of your absolute budget and then, shortlist them. In view of that, you can reach out to influencers present on the second, third, and fourth pages of search results. It’s understood that bloggers appearing on the first page of Google search are less likely to connect with smaller businesses and so, to approach them who have a moderate following can become a prolific combined approach.
#5 Connect at Local Events
There is an important thought to remember when considering micro-influencers, they additionally live and market themselves offline, at occasions, workshops, meetings and so on. The purpose is obvious to develop their adherents and to improve their learning in their niche. Here, you get great opportunity to get associated with them at local events, for example, public exhibitions, seminars, community meetings, or workshops. Also, bonding in person can turn into a favorable position.
To say in a fewer words, you can gauge these influencers in the same way you do other prospects. Track down their social media profiles and blog movement to figure out if they are really a solid match to promote your business.
To find influencers is a tactical procedure and you can begin your outreach once you have shortlisted relevant individuals you could work with. Then, you need to move ahead by approaching them for a partnership. Summon up that these are individuals on the way to get hundreds of requests and to win them over; you have to hook their attention and be convincing. While doing it, be compelling and frame your message with a focus towards them.
Learn from real practitioners not just trainers.