[INFOGRAPHIC]- Outbound & Inbound Marketing: What are the Similarities and Differences?

If you’re a marketer or running a business, you’ve probably heard of the terms ‘Outbound marketing’ and ‘Inbound marketing’.

With the rise of inbound marketing in the last years has created a fiery discussion in the marketing world – outbound vs. inbound marketing.

We should really understand the difference between these two marketing strategies and how they work in today’s digital age.

Both are best when you have a strong and specific target audience, knowledge of where your audience is and how you can reach them.

This Infographic from DSIM explains the differences and similarities between outbound and inbound marketing and why you should apply these strategies of each to your own marketing strategy.