17 Powerful Tools To Help You Spy On Your Competitors

17 powerful tools to help you spy on your competitors

By DSIM Team / 04/04/2017

If you want your marketing campaigns to be successful, then understanding the existing competition is must. Knowing what your competitors are up to is necessary for keeping up and going one step further from them.

At this time, you should spy on every move your competitor makes to beat the competition. And, it all starts with having the right tools with you.

There exist tons of tools for doing competitor analysis. Here in this article, we will make you aware with 17 tools you can use to watch out their every marketing move.


1) Website Grader

  • For monitoring mentions

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The tool provides you an overall score of each of your marketers based on their activities on social media, SEO, lead generation, blogging success. So, you get an insight that whether their score is fluctuating or not.

Use this tool for
  • Monitoring the lead generation success of your competitors
  • Monitoring their social activity
  • Monitoring their blogging and SEO success
  •  It is a free tool, powered by HubSpot


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The best part about this tool is that you can put it on your website, and then get the information about your competitors in one place. With the help of this, you can easily know what their best keywords are, rankings and opportunities.

Use this tool for
  • It is a free tool

3) InfiniGraph

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This tool focuses on a specific industry track all what is happening in that social media circle. It is a tool which can be used for your company as well as for competitor analysis.

Use this tool for
  • Obtaining insight into your target audience
  • Tracking trends of your competitors present in your niche
  • The tool is available for free

4) Alexa

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The tool allows you to track global web traffic of your competitors and your own website. And, if you have a Moz toolbar, then you can also see the Alexa ranking of a site right on your SERP. It is a must to have tool as it does it all from competitor’s traffic, backlinks, keywords, etc.

Use this tool for-
  • Collecting and transforming the data of international competitors into competitive value
  • Getting an overall picture of your competitors ranking and traffic
  • 7-day free trial on all plans
  • Basic: $.99 per month
  • Insight: $49 per month
  • Advanced: $149/month

5) Open SEO Stats

  • For checking page rank

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This tool is an extension of Google Chrome which provides helpful information with just a single push of button. All the information related to your competitor’s website SEO is given by it. The former name of this tool is PageRank Status.

Use this tool for-
  • Checking their Alexa ranking
  • Getting SEO stats of web pages
  • The tool is available for free.

6) Moat

  • For finding out where the ads of other sites are running

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This is a multifunctional tool which is very useful to find out what ads are running for different brands and websites. It provides real-time and actionable analytics to advertisers.

Use this tool for-
  • Viewing the places and size of recently displayed ads
  • Enter the brand name and get an overall report on where their ads are running
  • Moat is a free tool

7) Screaming Frog

  • For analyzing the optimization of competitor pages

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It is tool used for on-page SEO analysis.  It goes through all the pages of your website and provides you a view that what all you need in your web pages.

Use this tool for-
  • Comparing the page titles with the competitors
  • Viewing, analyzing and filtering the crawled data
  • It offers both free and a paid version
  • Paid version: £149.00 per year

8) iSpoinage

  • for tracking best performing keywords

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It is a keyword monitoring tool with the help of which you can type in a competitor and know what their best performing keywords are for organic as well as paid search. It has a set of tools which includes social media monitoring, keyword tracking and SEO competitive search.

Use this tool for-
  • Viewing the most effective ad copy of competitors
  • Viewing the data in graphic form for better comparison
  • Finding out how much they are spending on paid and organic search
  • Basic: $29 per month only
  • Starter: $59 per month only
  • Professional: $99 per month only
  • Advanced: $299 per month only

 9) Monitor Backlinks

  • For looking at backlink profiles

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It is a new tool with the help of which you can track your competitor’s backlinks and get to know your bad links and find the quality ones. You can build up your own link building strategy by analyzing the backlinks of others.

Use this tool for
  • Sending competitor’s backlinks to your inbox
  • For analyzing their highest and lowest domains of the links
  • Compare your results with the competitors
  • It offers a 30-day free trial
  • The price of the plan depends on how many domains you want to manage
  • Monitor 2 domains for $47.41 per month only

10) Majestic

  • For exploring your competitor’s website in detail

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With the help of this tool you can download the link profile of your competitor’s sites, so you can easily explore it in detail.

Use this tool for
  • Downloading their link profile
  • Exporting the link profile and exploring and moving the data around as you like
  • Lite Quarterly: £39.99 (monthly equivalent)
  • Pro Quaterly: £79.99 (monthly equivalent)
  • Pro Monthly: £119.99 (monthly)
  • API Quaterly: £319.99 (monthly equivalent)

11) SpyFu

  • For viewing competitor’s keywords and ad monitoring

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It is an easy to use tool which lets you know that what are the keywords targeted by your competitors. It helps you view their data in both organic search and AdWords data, and also helps you find out related keywords. Type in your competitor’s name and download their entire list of keywords.

Use this tool for
  • Obtaining their list of keywords in organic search
  • Obtaining their list of keywords in AdWords
  • Researching new keywords and plan test in your niche
  • Basic: $33 per month (annual plan), $39 per month (monthly plan)
  • Professional: $74 per month (annual plan), $99 per month (monthly plan)
  • Team: $199 per month (annual plan), $299 per month (monthly plan)

12) Ontolo

  • For backlink monitoring

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It is not just a tool for backlinks, as it also lays emphasis on content marketing. With the help of this tool you can improve your link building strategy, determine good topics and find the authors to promote your content.

Use this tool for
  • Receiving suggestions for link-building opportunities
  • Identifying the authors who link to your content
  • It offers a 30-day money-back guarantee
  • Pro: $97 per month only
  • Agency: $297 per month only
  • Custom: contact them for the quote

13) Quantcast

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The tool helps you get to know your potential clients, as it provides a detailed report on lifestyle, demographics, website, audience insights, website and conversion level.

Use this tool for
  • For comparing your data with the competitors
  • Providing traffic figures based on the demographic data


  • The competitive intelligence tool is available for free

14) Raven Tools

  • For doing detailed competitor analysis

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It is a set of specific SEO analysis tools which all are included in one platform. So, you just need to add the competitor to the platform and it will perform detailed analysis.

Use this tool for
  • Knowing their highest ranked pages
  • Doing link analysis
  • It offers a free trial
  • Pro: $99 per month
  • Agency: $249 per month

15)  Moz Open Site Explorer

  • For following your competitor’s link-building efforts

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This is a tool from Moz which monitors backlinks and lets you follow your competitor’s link-building efforts, as you can see who all are linking back to them. And, can use this data for improving your existing link building strategy.

Use this tool for
  • Comparing link data of your competitors
  • Finding out who is linking to them
  • It offers a 30-day free trial

16) SE Ranking

  • For tracking ranking

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With the help of this tool you can track the daily changes in Bing, Google, Yahoo keywords ranking for your own as well as competitor’s website. It helps you get detailed reports about the search visibility, traffic forecast and average position in various search engines.

Use this tool for
  • For tracking your competitor’s performance in detail
  • For getting information on top 10 websites
  • It offers a free trial
  • Personal: $7 per month only
  • Optimum: $39 per month only
  • Plus: $89 per month only
  • Enterprise: $189  per month only

17) SpyOnWeb

  • For revealing all the hidden data

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 It is an easy to use tool which brings together all the public data about your competitor in one place like Google AdSense, IP address, Google analytics id etc. It also lets you figure out that which websites belong to the same person.

Use this tool for
  • Discovering different IP addresses
  • Finding domain information
  • It is a free tool

It is essential to review your competitors from time to time to make sure that you don’t lag behind. We hope, you’ll start testing these tools and gain a deep insight on your competitor’s performance and make improvements to your strategy and website accordingly.

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