Do you want the best way to analyze your Instagram marketing attempts?
Instagram analytics tools can help you plan content, future campaigns, and reach your social media goals.
A right tool can deliver analytics to enlighten your social media strategy and content planning.
In this article, you’ll find a list of 9 Instagram analytics tools, best in their features.
- #1 Instagram Insights
- #2 SocialRank
- #3 SquareLovin
- #4 Pixlee
- #5 Keyhole
- #6 Iconosquare
- #7 Picture.io
- #8 Simply Measured
- #9 Union Metrics
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Benefits of using Instagram analytics
- Learn more about your audience.
- Measure success and improve your Instagram strategy
- See how your promoted Instagram posts are performing
- Helps you set goals and objectives
- Divide resources
- Plan campaigns
- Gain a competitive edge
9 Instagram Analytics Tools:
Instagram Insights offers you basic stats for measuring your Instagram marketing efforts. It helps you learn more about your followers and the people interacting with your business on Instagram.
For example, you’ll find insights such as gender, age range and location. You can also see which posts and stories your audience understands and contributes with the most.
View insights from your business profile
- Go to your business profile.
- Tap at the top right corner of your Business Profile. From here you can get a whole view of how people are interacting with your Business Profile.
- Select specific posts, stories or promotions you’d like to view insights on.
You can track weekly Impressions, Reach and Profile Visits.
View insights from your story
- Go to your story
- Swipe up on your image or video
- View insights on your story
SocialRank helps brands, agencies and celebrities understand their social media followers. It provides detailed audience metrics for both Instagram and Twitter.
It will show you the different information about your followers, such as the following:
- Gender distribution
- Top followers locations
- Popular bio words
- Popular hashtags
- Popular time to post
- Followers distribution
The “Popular time to post” division displays you the times your followers are posting.
Squarelovin is a user-generated content platform for Instagram. This tool allows you to view key Instagram analytics such as growth, engagement, and number of followers.
You can see the best and worst times to post, and whether you’re using top hashtags. You can connect more than one Instagram account to the tool and manage them using one dashboard. It offers daily, weekly and monthly analytics for your account, as well as for single post.
Pixlee is a visual marketing platform that practices user-generated content from Instagram and other social media profiles. It will give you weekly reports on your Instagram accounts.
It allows users to collect, curate and manage the user-generated content from multiple social media streams, like Instagram, Facebook, Twitter, and LinkedIn in a single platform.
Its social listening features allow users to monitor the brand reputation across multiple social media streams.
Keyhole.co provides real-time social conversation tracking for Twitter, Facebook, and Instagram.
It also shows you other helpful data such as the top posts containing your hashtag, the most engaged posts, related hashtags and keywords. And more, you can also track hashtag performance on Twitter as well.
7-day Free Trial/ Subscription
The tool offers Instagram analytics for community and engagement. It also helps recognize the most important influencers in your field.
It also offers you a Buffer-like tool to manage how you post across several different accounts at one time.
The app is exclusively useful for analyzing hashtag data. This data contains hashtag growth, influential posts using a specific hashtag, and more.
14-day Free Trial, Subscription
Picture.io is a free Instagram analytics app created by Chute, a user-generated content marketing platform. It calculates your Instagram influence score.
Your score is calculated by an algorithm which takes into account metrics like your audience size, engagement, community trends and influence.
You simply login to connect your Instagram profile, and then the tool gives you an influencer score. The higher your score, the better.
Simply Measured offers a free Instagram user report for accounts. It helps you see how far and wide your brand spreads on Instagram.
All you have to do is to fill up a form with your details, and the tool will give you a report on your Instagram account for the previous two weeks.
It will also help you benchmark performance against competitors.
Contact for pricing
Union Metrics is a multi-channel social analytics platform. It offers the analytics every marketing team needs to build an effective social strategy and inform day-to-day execution on social media.
It also offers a free Instagram account checkup, which uses some of the paid tool’s algorithms. The checkup looks at your account for the past month, and you can refresh the report every day.