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12 Basic Factors to Make Your Website Work For

02/07/2018
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Wondering how to create a successful website?

Today, a website is critically important, especially for businesses.

So, there are many factors which your audience and the search engine will look out for.

So, whenever you’re going to make a website for your purposes, consider following points-

1) Identifying the Audience

In order to get success with your website, it is quite needed that you identify your audience.

To understand what kind of audience you should pick can be done through some research works.

You would need to analyze your competitor’s site as well as analyze the search density over a time appeared on a search engine.

Ensure you’re putting a relevant and connecting name for your product or service business so that when you start promotion, they call you themselves.

2) Gain Trust of Audience

Many of the businesses especially startups do not have a focus on gaining the trust of their target audience.

Hence, this proves to be lethal for the business idea and also the success of the site.

So, what to do in order to earn the trust of the audience?

Be clear with your strategies and ensure whatever you’re doing on your website is known to you.

For instance, if you are offering a scheme, be clear and transparent with your audience.

Your audience should understand the significance of your message and graphics.

You also need to understand what encourages them for a purchase and this will be helpful in creating content.

It has been seen in numbers of e-commerce and service companies that they do not include “About Us” page in their websites.

Remember, your customers always look for your authenticity, if you provide that then you’re the winner.

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3) Offer something distinctive

Suppose, you’re a “service provider”, then certainly you’ll have a tough competition, but in the end, you would like to win.

So, how to achieve that?

Ensure your website has something different and unseen for the audiences.

So, how to do that?

Go through your competitor’s website and understand the way their sites have been designed.

You will notice a design, color and graphics pattern and in every website, they would be different.

Tailor these points along with other factors. This will make you a trusted name among your audiences.

4) Better User Experience

You made a site but your users aren’t able to access it?

This could be troublesome for entertainment sites especially as they need a huge traffic throughout the day.

So, ensure this shouldn’t happen.

Whatever you’re selling, your customers should not have hassles in operating your website and reaching the kind of information they want.

Make your links, buttons, and pages clickable and that should open in a fraction of seconds.

Don’t assume your audience is going to click your product or image or video several times.

Keeping them wait could be a disaster for your business goals.

5) Include SEO & SMO

Are you imagining your website without SEO and SMO?

Don’t do that.

SEO is the basic thing that decides the success of your website.

Be it On-Page or Off-Page optimization, both ensure that your site reaches your target audience.

For instance, if you’re an e-commerce site, make sure you have added Robot.txt file to your site along with Metas, sitemap and ALT text.

These processes are done for on-page optimization procedure.

Once you’re done with on page, make sure Google or the search engine has indexed it.

Then, go for off-page optimization. Off-page will help you getting valuable backlinks and thus making the search engine notice you.

Apart from SEO, social media icons are also needed on the website.

If you want to earn quick sales, strengthen your portfolio on Twitter, Facebook, LinkedIn and Pinterest like platforms.

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6) Ensure You’ve Optimized Your Landing Pages

Landing pages also ensure you’re quickly noticeable to your target audience.

Landing pages include PPC ads, inbound marketing, email promotions and more.

Including a system that gets a quick and customized landing page for business, your promotion will further decide the success of your business.

When you’re aiming to make a customized landing page, ensure your system offers a variety of options on your site like setting indexing status, changing navigation status.

Your system should also ensure separation of these pages from general navigation paths if you’re utilizing them for dedicated campaigns.

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7) Don’t Miss to Include Google Analytics

Don’t miss to add Google Analytics to your website.

Google Analytics is your recorder that ensures every activity done on your website at a particular time.

So, what kind of information can be retrieved through Google Analytics?

You can get information on demographics, bounce rate, goal completions and much more.

You obviously can track everything happening on your site, but this doesn’t mean it’s self-operational. You’ll have to make some efforts to get the returns.

What you can do is set some reports and alerts so that you get notifications without doing log in your account every time.

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8) Heat Mapping is also an alternative

Apart from Google Analytics, if you’re looking for additional information, you can use heat mapping and in-page analytics tools.

User experience is an essential factor when you’re looking for true success of your business website.

You can use the tool like Lucky Orange giving insights on “how far users are scrolling, where their mouse tracks, how much of a form they complete before bailing”.

If you’re able to monitor such kind of things, you can certainly provide a good user experience to your customers.

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9) Get Your Website Uptime

You noticed you hung up the call of your customer and moved to open your website.

But, what is this?

You’re not able to open as your website is showing some information about Javascript not firing.

Definitely, this would cause hassle to you and your customer, both, as you just have asked him to visit the site.

Ensure your website is uptime and works smoothly.

There are many users which don’t want to contact you directly rather like to explore you through your website.

You can use Javascript error checker like tools.

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10) Security

Apart from SEO, and user experience, one thing recommended is security.

If you’re an e-commerce or data collection, security becomes imperative for such type of sites.

Ensure, you’ve added SSL certificate to your website.

Also, keep a backup of all files and updated passwords.

If you provide this service, your users will notice this and take it as a trusted factor.

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11) Do Some Remarketing

Remarketing also decides the success of e-commerce websites.

It helps you connect with your customers as you send automated emails to them on their past behavior.

Sending targeted emails to boost your sales encourage customers to re-visit abandoned shopping carts and make the purchase.

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12) Call to Action

Call to Action is more than a button. It directs you for a proper activity to do on a website.

Call it “Download”, “Know More” or something else, when you add it makes your customers feel sophisticated and you have taken care of them.

This will also help in making the purpose of site successful.

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Conclusion

Making a website is no difficulty, but ensuring its success is critical.

You have to look after several aspects so that your site makes a grand success since the launch.

Above-mentioned points will help you in making a top-notch site.

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