What is Brand Awareness?
Brand awareness is the extent to which potential customers recognize a brand. It is usually expressed as a percentage of target market. It happens to be the main objective of advertising especially when a product is introduced.
The ultimate goal of any business happens to be revenue generation. You put in all your effort and time to increase sales and income. Every business owner wants the same to attract new customers to their product and encourage repeat purchases. This is where pops up the idea of brand awareness. For doing anything that we talked just now you first of all need to generate brand awareness among the people to turn them into potential customers and finally customers. If your brand is well-known and easily recognizable, it means that you have achieved successful brand awareness for your business. You need to generate brand awareness about your product and services in order to distinguish them from other similar product & services and competitors.
It is essential to create reliable brand image, slogans and taglines in order to create brand awareness. Not just that you also must have a consistent brand message that you want to communicate. Strong brand awareness implies high sales and high market share. Brand awareness helps consumers to become acquainted and familiar with a brand and distinguish it from others in the market.
Why is Brand Awareness Important?
Awareness is one of the most important weapons of a strong brand. It is very important for customers to be aware with your brand, your products and services for them to buy from you. Brand awareness plays a major role in a consumer’s buying decision process because more aware consumers are of your brand more likely they are to purchase from you. Here are a few reasons as to why brand awareness is important for your business.
Builds an Image for Your Company
Brand awareness tends to build an image for your company. You generate awareness about your brand in order to educate consumers about the name of your business and its offerings. But the second goal that is achieved by brand awareness while define your brand is letting the consumers know who you are and what you do for them to trust you.
People widespread get to know your Business
Brand awareness is important for people widespread to know about your business. Consumers only prefer to buy a product from a company if they are well acquainted with that. Generating awareness about your brand among people help you meet this parameter.
Crucial for consumer’s buying decision
It is the brand awareness that influences the purchase decision in the consumers. The consumers who recall your brand while making a purchase are more likely to buy from you. If you want brand recall to happen very often then you need to pay some extra attention to brand awareness.
Boosts Your Customers’ Confidence
When a customer buys a product, there is some sort of perception of risk associated with it sometimes. However, brand awareness reduces this perception and consumers feel more risky if they buy a product from the brand they have never heard of before. This is how brand awareness increases trust between you and the consumer.
Makes Your Company easily recalled
Brand awareness reminds the consumer about your brand while buying any product that you sell. You put your brand out there for consumers to be aware with your offering in and out and it helps your consumers to recall your brand instantly if they require a product that you sell.
Generating leads for your business is something which comes later. The first thing is to generate awareness about your business among the people for them to flock your website. Initially, you need to spread awareness about your product and services to the people and generate the need for your product among them. Although it is one of the challenges for the marketers to bring the qualified traffic to their website but if you act smart and judicious nothing is impossible. There are many conduits you can make use of to generate awareness about your business among the public. Getting attention of the consumers is not a big deal. The big deal however is to convert them into your potential customers.
There are various channels available to you through which you can generate awareness about your business among the audiences. Following are some of these channels that you can make use of in order to get traffic to your website:
The best way to generate awareness about your business among the people is to have your own business blog. This is how you can circulate important and relevant information among the people through your blog and they get a lot of value out of it.
2. Circulate Press Releases
Press releases are a wonderful way you can generate awareness among the people with. You have the option to include the link to your site in your press releases.
3. Move Newsletters
It’s quite helpful in driving traffic to your website if you have the people already coming to your Blog. Go ahead and make it little bit easier for that sort of information or content to show up in their inbox as that is how you can drive traffic and drive conversion.
4. Local Directory Listings
Make sure you submit your local listing and include your company website on Google, Yahoo and Bing local directory. These are influential links for search engines.
Social media is a wonderful way to generate awareness about your business among the audiences. Staying active on the Social Media outlet is meant for you. A fact that cannot be denied is as per the recent studies social signals are responsible for up to 7% of website ability to rank. Even if you set most of the links as no follow, Google can follow them. Besides, think about the social media outlet where people are spending their maximum time and try getting traffic from there.
6. Article Submission
Article sharing is a wonderful way to generate awareness about your business among the people. Write immaculate and informative original articles and submit them to various articles sharing sites meant for your business. What matters is your content; make sure it’s as informative and flawless as it could be and people are going to flock your website like anything.
7. Community, Blogs and Forums
By participating in various community, blogs and forums you can indirectly generate awareness among the audiences by giving links to your website. Never mistake between adding value and spamming. You can prudently share a link while interacting through blogs, forums and social media sites that will add value to the conversation.
8. Make a few videos
Videos are a wonderful way to generate awareness about your business among the people. You cannot even estimate how fond of videos people are. They find it easier to gather the information they are looking for through videos. It could be an easy way to get the people engaged through videos and get traffic to your site. You are simply conveying the information and people get a lot of value out of it. You do that work ones and then it’s useful all the way down the line.
Based on the information given by the visitor on the landing page of your company you can create a list of people whom you need to send your information in the form of a mail. Besides, depending on the stage of the consumer in the sales funnel and their behavior on your site you can optimize your emails and send personalized and more specific emails to the recipients. This is another good way to not only generate awareness among the consumers but also to nurture your potential leads.
You can generate brand awareness through internet advertising that is delivering promotional marketing messages to the consumers over the internet. It includes search engine marketing, social media marketing, email marketing, many types of display advertising and mobile advertising.
Pay per Click (PPC) marketing is definitely an incredible tool for marketers who are willing to invest and get a good traffic to their site leading to sales. A well set up PPC Campaign can drive a lot of potential customer to your site and does wonders in generating revenue for your company.
12. White papers
A white paper is a reliable report or guide helping readers to understand an issue, solve a problem, or make a decision. It provides a lot of value to the users through the information that it contains and is a wonderful way to generate brand awareness among the people.
These were a few channels that help you generate awareness about your business among the people. Besides, you can use web analytics to determine which conduit is performing best and can channelize efforts respectively.[useful_banner_manager banners=29 count=1]
Brand awareness is the base of your business. How your business will perform depends on how intensely and smartly you have generated awareness for your business. It is not all about creating an image for your company; it’s about monitoring it from beginning till the end using various marketing techniques to do so. Generating awareness for the brand improves sales, augments your customer base and on top of it keeps those customers to come back again and again. So, you need to be a little extra smart and follow marketing ventures that will increase awareness for your business in limited resources.
It is understandable how expensive generating awareness about your business through traditional media is and you yet not receive the desired results. It might have taken your plenty of time too. You were doing everything that you could do in the conventional media and was still not getting the outcome you were seeking. This is why we recommend the digital marketing to follow to generate awareness about your business in lesser time, lesser resources and that too among the target market people you wished to extend your offer to who are more likely to buy your product or the services.
Learn from real practitioners not just trainers.