Weekly Wrap-up from Digital Marketing World

23/04/2018
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There is another week.

And, in this week’s wrap-up, DSIM discusses the latest Marketing news & updates, tricks & techniques and the surging trends.

Take a look:

1) Infographic

9 Do’s & Don’ts of Affiliate Marketing

Affiliate marketing programs are a rich source of online income, but getting involved can be a tricky process. It takes time and strategy to become successful Affiliate Marketer.

To help you recognize the best ways to find affiliate marketing success, DSIM delineated 9 do’s and don’ts to guide you towards becoming an Affiliate Pro. 

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15 Ad Blocking Stats from Digital World 

An infographic on 15 Ad Blocking Stats; there are 87% more Ads than two years ago. 77% users accepted that they prefer to Add filter over Adblocker. 64% of people believe Ads are annoying and they use Adblocker; etc.

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2) Funding Report 

16 Indian Startups Making News This Week (09 April -15 April 2018) 

A weekly funding report on DSIM’s blog; a quick look at the top investments for the past 7 days; PoolToo founded by Aradhana Jha, Nancy Martin, Ranvijay Singh, and Sarita Mishra, FullOnWedding founded by Himanshu Jagwani, Khushbu Jagwani and Shalabh Jhalawad, Pipa+Bella founded by Shivani Pandya and Shuchi Pandya, Elemential founded by Anil Dukkipatty and Raunaq Vaisoha, Chariot founded by Nilay Mehrotra and Raj Garg, LetsMD founded by Prakhar Gupta, LoadShare founded by Pramod Nair, Raghuram Talluri, Rakib Ahmed, and Tanmoy Karmakar, Mojro founded by Amit Kulkarni and Kishan Ashwath, Ideal Insurance founded by Rahul Agarwal, Aye Finance founded by Sanjay Sharma and Vikram Jetley, Loanzen founded by Madhu Sudhan and Venkatesh Sankararaman, Kaleidofin founded by Sucharita Mukherjee, Smartivity founded by Apoorv Gupta, Ashwini Kumar, ASHWINI KUMAR, Rajat Jain, Rajat Jain and Tushar A Amin, Kristal.AI founded by Asheesh Chanda, Vineeth Narasimhan and Vivek Mohindra, TravelTriangle founded by Prabhat Gupta, Sanchit Garg and Sankalp Agarwal, YumLane founded by Hitesh Ahuja, etc.

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3) Student Interview  

“DSIM is helping digital marketing grow in India.”- Prakhar Jain

An interview with Prakhar Jain, DSIM’s Ex-trainee and a Social Media Strategist at Colors Digital. Read on the complete interview to know how DSIM helped him to grow better professionally & personally in every sphere of life.

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“DSIM helped me develop career-focused skills.”-Abhishek Kapoor

An interview with Abhishek Kapoor, DSIM’s Ex-trainee and Digital Marketer at ‘Value4Brand’. Read on the entire post to know how DSIM helped him to help expand my knowledge.

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4) Guest Post 

 10 Tips for Building a Great Startup Team

A Guest Post by Sarath Cp- a Business Consultant at IncParadise – a Business Incorporation and Registered Agent service provider in the USA. You can connect with him on Twitter and LinkedIn.

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5) Digital Marketing Tool

KAPOST

Kapost is a platform that takes into account every step of the content marketing series. At Kapost, it combines world-class software with expert services to build several critical capabilities, so that users can focus on creating content that drives your business forward.

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6) News & Update

Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool

Facebook in a wake of leveling up its stories feature has brought some improvements, an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature in its mobile app.

Using the 3D drawing feature, users now can make doodles on the screen and combine the drawings with the real world. Users can draw scribbles before or during recording and then, move the camera around to see the markings stay in place.

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Google Launches a New Video Ad Format called “Outstream”

Google has introduced a new video ad format called Outstream that has been built exclusively for mobile environments that reach potential customers on Google video partner sites.

The new Outstream Video Ads won’t require placement within a YouTube video, unlike Trueview in-stream ads or Bumper ads.

Outstream video ads play automatically on mute when they appear on screen. A user can then tap the ad to unmute and restart the video from the beginning, or keep scrolling. 

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Google Confirms Another Broad Core Algorithm Update

Google has confirmed rolling out another broad core algorithm update this week. The search engine giant has released a similar algorithm update early last month and now, it has announced the confirmation on Twitter. 

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7) Content Bonanza 

7 Best Keyword Research Tools for YouTube Videos

To reach out to a large audience, one needs a lot of views on their videos and it’s not that easy. To have a large audience, one needs to know what kind of topics; people are searching for on the internet. You can easily have many viewers if you know what people are seeking for and then, accomplish those needs. But how to know what people are looking for? Here are some tools and techniques to know which keywords are most searched by people.

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6 Tips to Plan PPC Campaigns Affordably

PPC takes your ad to the people who are actively searching for products or services that you‘re selling. This method does wonders for your concluded budget. So, here, you need to know how you can get best of your PPC budget. The following tips will help you plan your campaigns wisely.

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3 Effective yet Underused Facebook Ad Types

Facebook is certainly one of the most reliable and quickest social marketing platforms.  With billions of active users across the world, the social media offers a great chance to interact with potential customers. But, in the process, you need to know what features Facebook bring you to amplify your marketing efforts. Facebook proffers 3 marvelous ad types that haven’t been used by you till now. So, find here the 3 Facebook ad types for your business promotion on Social Media.

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5 Hottest Bing Ads Releases You Shouldn’t Miss

The Bing Ads platform has a ton to offer, including numerous great new features. These features not only help you be unbeaten, also stir you give increased attention to Bing Ads.

In this post, we will talk about 5 new Bing Ads releases to enable you to keep your campaigns advanced and running effortlessly.

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9 Instagram Analytics Tools for Faster Insights 

Do you want the best way to analyze your Instagram marketing attempts? A right tool can deliver analytics to enlighten your social media strategy and content planning. In this article, you’ll find a list of 9 Instagram analytics tools, best in their features.

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