11 Stats To Make Marketing Analytics More Powerful



  1. 59% of marketers rely on total lead volume as a top metric.
  2. Marketers are expected to spend over 11% of their total budget on analytics.
  3. 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.
  4. Inbound organizations are 4 times as likely to rate their marketing strategy as effective.
  5. Just 61% of marketers believe their marketing strategy is effective.
  6. 24% of marketers don’t know whether their efforts resulted in closed-won deals.
  7. 28% of marketers say getting enough budgets is their top marketing challenge.
  8. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.
  9. 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
  10. 72% of organizations that calculate ROI say their marketing strategy is effective.
  11. 84% of marketers cannot measure and report on the contribution of their programs to the business.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: