11 Stats To Make Marketing Analytics More Powerful



  1. 59% of marketers rely on total lead volume as a top metric.
  2. Marketers are expected to spend over 11% of their total budget on analytics.
  3. 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.
  4. Inbound organizations are 4 times as likely to rate their marketing strategy as effective.
  5. Just 61% of marketers believe their marketing strategy is effective.
  6. 24% of marketers don’t know whether their efforts resulted in closed-won deals.
  7. 28% of marketers say getting enough budgets is their top marketing challenge.
  8. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.
  9. 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
  10. 72% of organizations that calculate ROI say their marketing strategy is effective.
  11. 84% of marketers cannot measure and report on the contribution of their programs to the business.
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