All posts in "Adwords"
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Google Launches a New Video Ad Format called “Outstream”

19/04/2018

Google has introduced a new video ad format called Outstream that has been built exclusively for mobile environments that reach potential customers on Google video partner sites. The new Outstream Video Ads won’t require placement within a YouTube video, unlike Trueview in-stream ads or Bumper ads. Outstream video ads play automatically on mute when they […]

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6 Tips to Plan PPC Campaigns Affordably

17/04/2018

Advertising products or services to the targeted customers may be a daunting task and if you make mistakes, it could cost you hugely. But, you can save your money, time and effort if you have right marketing plans to attract your customers and what could be better than the PPC advertising that hits straight on […]

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Google AdWords launches Reach Planner for YouTube Ads

12/04/2018

Google AdWords launches Reach Planner, a new planning tool for video campaigns. It allows advertisers to forecast the reach and frequency of video campaigns on YouTube and across Google’s video partners, in over 50 countries. The tool will provide unique reach data across all devices, for all core audiences and video formats. ‘Product Mixes’ is […]

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10 Tactics for Optimizing Your AdWords for Video Ads

03/04/2018

While considering optimizing your AdWords for video ads, there are a lot of things you need to consider in the procedure. A video ad campaign launch can be a significant idea, but consider few things before you start; invest for views to make the most of your budget and get the best return for your […]

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Google AdWords Rolls Out New Keyword Planner Tool

31/03/2018

Google has introduced a rebuilt version of Keyword Planner, which is accessible now in the new AdWords experience. Making Keyword Planner simple, AdWords has included new features as well. This will help advertisers collect additional data from their search campaigns. What are the new features? Ability to add keywords in bulk Get an overview of […]

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5 Essential Steps to Declutter Your AdWords Account

26/03/2018

Google has always supported its users when they look for the promotion that turns clicks into conversions. With its Google AdWords program, marketers create text-based search ads, graphic display ads, YouTube video ads and much more. Undoubtedly these sorts of ads bring positive results for the business, but the ad creating process also releases clutters […]

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Google AdWords to Deactivate Accounts with No Ad Spend

24/03/2018

Google will be automatically deactivating AdWords accounts next week with no spend in the past 15 months. Google said this will help ‘speed up’ the AdWords experience. When the account is canceled, advertisers will receive an email notification. Starting next week, we’re helping speed up your AdWords experience by automatically deactivating accounts that don’t have […]

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Google AdWords Bans Cryptocurrency-related Ads

15/03/2018

In January, Facebook banned ads about cryptocurrency on its products, also in China crypto-related ads aren’t allowed online. Now, Google will ban all cryptocurrency-related AdWords ads starting in June 2018. This contains ICOs, exchanges and even pages offering information about trading. “We don’t have a crystal ball to know where the future is going to […]

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Google AdWords Rolls out New Performance Insights for Click-to-Message Ads

13/03/2018

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads. Click-to-message ads were introduced in late 2016 to give advertisers a new and easier way to engage with consumers and as the name suggests, it allows searches to message back and forth with a business. Now, AdWords is rolling out Message […]

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AdWords Rolls out the Mobile Speed Scorecard and Impact Calculator

10/03/2018

To meet consumers’ expectations for faster and better digital experiences, AdWords has announced rolling out the mobile Speed Scorecard and Impact Calculator. Speed Scorecard Speed Scorecard is an easy-to-use tool that allows users to compare mobile speed with other companies’. It shows the speeds of thousands of sites from 12 countries across the globe. It’s […]

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5 ways you can use AdWords to Promote YouTube Videos

08/03/2018

Want to promote your YouTube Content? You must be wondering how Google AdWords targeting can help? And, to give you answer of that, here DSIM has brought an article including 5 ways Google AdWords targeting can improve delivery of your YouTube video ads and let your audience see your YouTube content. Let’s find out how […]

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Google to Roll out New Interface of Keyword Planner

07/03/2018

Google seems to be rolling out an overhaul of AdWords Keyword Planner in the new AdWords interface. The system in the new Keywords Planner is pretty much refined than the present or older version. With the use of Google’s Material Design, it matches the interface of new AdWords and the amendment has been done in […]

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Google Rolls out Changes in Ad Grants

01/03/2018

The team of Google grant made some changes in the program for nonprofits in the month of December 2017. These changes are vital for the advertisers. What modifications were done in Google Grants? Advertisers have to maintain a 5% CTR and if they failed for two consecutive months, their account will be suspended. The earlier […]

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15 Top PPC Experts to Follow in 2018

23/02/2018

Discussing PPC campaigns, it becomes important to know what is going on in the marketing world and so, to keep up with the approaches being used by the top PPC experts. Many of these experts quote and repost each other and fill in as an incredible source of information. Here is a list of the […]

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4 Advanced AdWords Audience Targeting Strategies

22/02/2018

PPC as an intriguing paid online marketing procedure brings most extreme return for money invested. Therefore, the techniques for audience targeting across both search and social have reliably been sprouting. Over the most recent couple of years, it has been seen that PPC advertisers began focusing on targeting premium audiences with the help of search […]

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AdWords Express commences Call Notifications from Search Ads

08/02/2018

AdWords Express, the simplified small business ad platform launched goal tracking system in the platform in a previous year. It is now going to add support to business calls with two call notification types. Now, when the Advertiser will receive a call through a search ad, a notification will appear on his phone to leave […]

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Google AdWords App Brings a New Update

23/01/2018

Google AdWords app has brought a new update to let advertisers add, remove, and edit keywords from their mobile device. Advertisers now can manage the keyword list for any of their campaigns and also get new ideas for keywords and see a forecast of how the keywords will perform. Steps to add keywords From the […]

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Google Ads to Stop Showing Review Extensions in 2018

21/12/2017

Google AdWords will stop displaying review extensions in mid-January 2018. All review extensions and their performance data will be deleted from AdWords accounts in early February. AdWords ad extension data can be downloaded by going to the Ads & extensions page and clicking on Extensions. This change was stated in advertising policies help document. And […]

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