All posts in "Adwords"

Google Ads to Stop Showing Review Extensions in 2018


Google AdWords will stop displaying review extensions in mid-January 2018. All review extensions and their performance data will be deleted from AdWords accounts in early February. AdWords ad extension data can be downloaded by going to the Ads & extensions page and clicking on Extensions. This change was stated in advertising policies help document. And […]


Now Target AdWords Ads by Customer Address and Phone Number


Google AdWords has presented the ability for advertisers to target known customers by phone numbers and mailing addresses. Now, this is made possible through AdWords’ Customer Match targeting which, until now, only allowed advertisers to target customers by email address. Customer Match will target customers based on information offered in their Google account, which means […]


Google AdWord Refreshes Auction Insights & Impression Share Data


Google announced on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times a day, instead of once a day. Google wrote “auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities.”  Auction insights and impression share data now […]


4 Super-Useful AdWords Features You Can’t Afford To Miss


Google has released several new AdWords features throughout 2017 which are in fact new ways for advertisers to bump up their campaigns. Yet, here in this post we’ll talk about the 4 latest and super-useful AdWords features offered to help advertisers perk up the performance of their paid search campaigns. Take a look at the […]


16 Smartphone Apps You Need to Manage Your PPC Accounts


To efficiently manage their PPC campaign, marketers need the right tools and when they get the convenience to access to these tools whenever they need them, things become superb additionally. This gets possible with the apps available for Smartphone. Here in this article, we have discussed 16 best apps to help you get more clicks […]


Google AdWords Editor updates to support more features


Google has released version 12.2 of the AdWords Editor. It brings several features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update of the AdWords Editor Version 12.1 includes Shopping Showcase Ads support and expanded dynamic search ads. Here is a list of added features- […]


AdWords Rolls out a new feature called ‘Data Control’


To help marketing decision makers access or integrate the data they need where they need it, Google AdWords has introduced an important update to Google Data Studio. A new feature called AdWords Data Control has been added to Google Data Studio Reports. It’s a dashboarding and reporting tool that customers can use to connect all […]


AdWords Introduces Ad Unit for In-Store Products


Google AdWords has launched Showcase Shopping ads in the new AdWords experience, available to more advertisers globally in 15 new countries. The innovation has been made to help curious holiday shoppers discover their brand and product selection when they’re still in exploration mode. AdWords began testing Showcase Shopping Ads last year and found that shoppers […]


Google’s New AdWords Experience is Now Available to Everyone


Google had announced the rollout of its new AdWords experience and now, it has been finally arrived. The new AdWords experience is now available to all advertisers. It has been started with a goal to introduce a faster and more intuitive AdWords that’s focused on helping advertisers reach their business goals. Some of the benefits […]


10 AdWords Ad Extensions as “ADDITIONAL BONUSES”


Many advertisers know that ad extension allows you to display additional information such as location, sitelinks and many more on your Google ads. But only a few of them use ad extension to their full potential. Google provides advertisers a range of ‘Ad Extensions’ to help increase ad rank and click-through rate. “Google reports that […]


Google Doubles AdWords Budgets and Advertisers are not Happy


Google has reported an important update rolling out a change to the way AdWords budgets can be used and it’s been taken as one of the most anti-advertisers changes made ever. Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to enable advertisers achieve their advertising goals, […]


AdWords introduces a better, simpler ad rotation


Starting in late September, AdWords announced simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.” The right ad rotation helps show best ads to people looking for what advertisers have to offer and the newer update will make it clear which rotation makes the most sense for your business. Optimize for best ads Powered […]


5 AdWords Copywriting Hacks To Get More Clicks


Every marketer needs verified tips to advance click through rates, quality score and conversions. Here, in this article we’ll talk about chosen 5 hacks to make your AdWords Advert copy great. Let’s take a look at them and learn how to write PPC ads that get clicked more & more: 1) End your ad with […]


AdWords rolls out 3 extension types for call-only ads


As hundreds of thousands of advertisers already using call-only ads to generate more phone calls from mobile search, AdWords has introduced upgrades to call-only ads. And, yes, it got started with the launch of ad extensions. Previously, call-only ads did not display these ad extensions, but now these will be eligible for three extension types. […]


7 PPC Advertising Mistakes Not To Repeat Blindly


Pay per Click (PPC) advertising is an exceptional way to drive traffic to websites. It allows you to feature your ad on search engines, making your ad clearly visible to people searching for your products &services. It is a resourceful and effective way to advertise, it can become costly if the wrong people are clicking […]


AdWords Rolling Out AMP Landing Pages in 2 Weeks


Earlier this year at Google Marketing Next, Google announced the ability to use fast-loading AMP landing pages for advertisers’ search text ads. And, now, starting in two weeks, it will get rolled out to all AdWords advertisers globally, giving them an opportunity to create a seamless browsing experience for their potential customers. Through a post […]


5 Simple Tips to Master Your PPC Audience Targeting


As Google offering newest & hottest audience targeting solutions, advertisers now have gotten a great set of tools to manage their campaigns smartly. And, so, to drive better synergies with other online channels! Here, we have brought here the 5 reliable audience targeting tactics you can use in your paid search marketing and take your […]


Google Adds New Tabs to Search Cards on Mobile


Google is rolling out new updates to Search. It is updating its Knowledge Graph cards in mobile search with additional tabs for certain queries. Specifically, Knowledge Graph cards will be updated for movies first, followed by books and movies. Google’s new set of tabs in Knowledge Graph cards for movies include: Existing updates: Overview Showtimes […]

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