All posts in "Updates"
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Snapchat rolls out ‘Snap Publisher’; a self-serve ad creation tool

Jul 19, 2017

On Monday, Snapchat officially released a browser-based ad creation tool, Snap Publisher that converts horizontal videos, websites into vertical video ads. Snap Publisher enables advertisers to automatically turn any photo or video into a vertical video ad. It also has a feature using which brands can pull photos and videos from their websites. The tool […]

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LinkedIn Rolls out its new video mobile app feature

Jul 15, 2017

On Friday, LinkedIn rolled out its new video feature via its mobile app, allowing members to shoot and share native video content right from their devices. Users can now record and upload up to 10 minutes of native video and like other platforms; these can be shot both vertically and horizontally. The network’s guidelines recommend […]

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Google AdSense Bans Ads with Pop-Under Pages

Jul 15, 2017

Updating its AdSense ad policies, Google has stopped permitting the use of such ads on pop-under pages. The update has been made with a belief that these ads do not provide a good user experience. “Pop-under ads can be annoying as well, as they will “pop under” your window, so that you don’t see them […]

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Facebook Rolls Out Ads Inside Messenger To Advertisers Globally

Jul 13, 2017

Back in January 2017, Facebook first started putting News Feed-style ads inside its users’ messenger inboxes. It was a test and was limited to a small group of users in Australia and Thailand. Now on Tuesday, Facebook announced that any advertiser will be able to buy ads in the messenger, which boasts 1.2 billion users. […]

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Google Testing A New Mobile Search Design

Jul 10, 2017

Google has been spotted testing a new design for both paid and organic search results. And, the changes comprise of URL at the top of search cards, fewer ads, and more color added to organic search cards. Here you see just two ads at the top of the page while usually, it was four ads […]

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Facebook updates its publishers’ guidelines

May 20, 2017

Recently Facebook announced several updates to News Feed specifically focused on improving the integrity of the information visitors find on Facebook. In continuation of this effort, it has shared a series of guiding principles to help publishers reach readers while following its Community Standards, which discourage clickbait, misinformation and sensationalism. People expect the stories in […]

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AdWords Updates You Might Have Missed In 2017

May 13, 2017

Similar to rest in digital marketing the paid search advertising is a regularly changing landscape and it’s difficult to catch up dependably on what’s new. So, we have made here a quick list of probably the most critical changes to Google AdWords in the year and need you to put them to use immediately. 1) Google […]

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Facebook Announces Facebook 360, a Gear VR app

Mar 14, 2017

On March 8, 2017, Facebook launched Facebook 360, a dedicated app for Virtual Reality (VR). For now, the app is available for Samsung’s Oculus-powered Gear VR headset only. The users can access 360 photos and videos from their friends, pages, users’ saved lists and followed users, etc. How to download the application for Gear VR? […]

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Now Remove Irrelevant Audiences from Bing Ad Campaigns

Feb 14, 2017

Bing ads has updated its Remarketing feature and added the ability to exclude the irrelevant audience from the advertising campaigns. With this updated feature, now advertisers can specifically target their preferred audience. And can easily prevent the remarketing ads from being served to them. How to exclude audience? Go to the ‘Audiences Tab’ Then, click […]

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Google Adds New Carousel feature to Search Results

Feb 7, 2017

Google now allows searchers to filter down or expand their search results with a carousel-style slider present at the top of either desktop or mobile search results. With this new updated method, when you click on an item it not only filters your search within the existing one, rather it opens up a whole new […]

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Instagram is Testing Multi-Photo Post for Users

Feb 4, 2017

Instagram is beta-testing the ability to include multiple photos in a single post within its Android app. Sometimes it becomes hard to decide from number of photos that which one to post. Specially, when you are on a trip or adventure, you want to post many but also do not want to overwhelm your followers […]

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Google Adds a New Look for Recipe Search Results on Mobile

Jan 2, 2017

Google launched a new mobile interface for recipe search results on December 29, 2016. The change shows content and images related to recipe queries. After searching for a dish, a list of tappable keywords will appear at the top of the search results. Recipe cards will have a link ‘view all’ and when users will […]

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All Facebook PPC Updates of 2016

Jul 7, 2016

Facebook, differently celebrated throughout the years, proceeds with its moderate walk towards online networking strength. Each new Facebook overhaul adds weight to it as it slumps advancement towards its objective. 1. Considerably Customized Interest Targeting Feature of Facebook has arrived The Facebook application as of now has gotten various redesigns and the one among these […]

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Google AdWords Updates of 2016

Jun 17, 2016

1) Google AdWords introducing Location Ad Extensions for retail manufacturers Google AdWords introduced location extensions in 2009 to help advertisers promote and drive more foot traffic to their business locations directly from search ads. Google now launching affiliate location extensions to help manufacturers drive customers to third-party U.S. retail locations that sell their products. This […]