All posts in "Updates"
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Google Chrome to Prevent Videos with Sound from Auto playing

24/04/2018

Google’s most recent version of Chrome for desktop will disable most videos with sound from playing automatically. So, now users won’t be barraged with undesirable sound from videos when browsing Chrome. However, there have been kept special cases for videos that Google sees the individual user is interested in; determined by three factors: The user […]

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Google Confirms Another Broad Core Algorithm Update

21/04/2018

Google has confirmed rolling out another broad core algorithm update this week. The search engine giant has released a similar algorithm update early last month and now, it has announced the confirmation on Twitter. Amidst speculations, it has been found that the update is related to content relevance. Through the releases, Google is adjusting rankings, […]

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Google Launches a New Video Ad Format called “Outstream”

19/04/2018

Google has introduced a new video ad format called Outstream that has been built exclusively for mobile environments that reach potential customers on Google video partner sites. The new Outstream Video Ads won’t require placement within a YouTube video, unlike Trueview in-stream ads or Bumper ads. Outstream video ads play automatically on mute when they […]

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Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool

17/04/2018

Facebook in a wake of leveling up its stories feature has brought some improvements, an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature in its mobile app. Using the 3D drawing feature, users now can make doodles on the screen and combine the drawings with the real world. Users can draw scribbles before […]

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Google My Business Pages Can Add Service Menus

11/04/2018

Google offers a number of products for businesses to use them for managing different tasks. One of them is Google My Business. Google now allows businesses to add service menus in their Google My Business listings. It has expanded a feature introduced earlier this year, enabling restaurants to add food and drink menus to their […]

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Google Algorithm Updates {2017-2018}

07/04/2018

Google Algorithm Updates Month Broad Core Algorithm March, 2018 Intrusive Interstitials January, 2017 Fred March, 2017 Hawk August, 2017 Local Result on Google ccTLDs October, 2017 Meta Description Elongation December, 2017 Maccabees December, 2017   Google keeps changing its algorithms at regular intervals, sometimes twice a day depending on the needs. Similarly, the company brought […]

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Bing Ads Rolls Out Price Extensions

06/04/2018

Bing Ads has announced the rollout of a new feature that will allow users to add price extensions to search ads. Price extensions allow advertisers to display products and services with their respective prices and add up to the 25-character description with each extension. One price extension is visible from the ad, and a ‘view […]

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Facebook Makes Split Testing Ads Easier

05/04/2018

Facebook ad is one of the effective social marketing techniques to gather leads. But, to procure and produce completely engaging and high performing ad content, you need to do A/B testing. Facebook has now come up with an easy method for split testing ads aka A/B testing. The split testing ad service by Facebook has […]

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YouTube Lets Advertisers Buy Ads Based on Reach

03/04/2018

To help advertisers reach more of their audience on YouTube with even more flexibility, YouTube has introduced a new way called “TrueView for reach.” TrueView ads are bumper ads which, despite being YouTube’s shortest ad type, are also skippable. TrueView for reach brings the popular in-stream format built on user choice together with the simplicity […]

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Google allows Businesses to Post Offers to Search Results

29/03/2018

Google is testing a new feature which enables Google My Business pages to publish offers right to organic search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. It allows businesses publish small messages, which appear in maps and search results […]

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Instagram Users Can Add Hashtags & Profile Links in Bios

27/03/2018

Instagram users can now add a link to hashtags and other profiles in their bio. The practices of hashtag and profiles inclusion were already in practice in Instagram bio activity, but these always appeared as “plain text”. Now, when you’ll add “#” or “@” in your Instagram bio, it’ll become clickable. The procedure is same […]

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YouTube Rolls Out Easy Desktop Live Streaming

23/03/2018

YouTube is a winner social media platform that allows watching videos. Users are enabled to showcase live videos to their audiences. Now, YouTube is bringing good news for its users with updated live streaming version. The current live streaming through YouTube is a way difficult when compared to its to-be-launched live stream from a desktop […]

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Pinterest Brings Tested Shopping Ads for Marketers

22/03/2018

Pinterest is one of the most profitable social media ad platforms offering great values to the hopes of business. Last year, Pinterest tested its Shopping Ads amongst a small retailer group and now, is bringing the feature to hundreds more. The growth of Pinterest as a shopping platform has been remarkable and people (Pinterest users) […]

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Google My Business Update Now Rolling Out to More Users

21/03/2018

Google has announced rolling out an updated version of “My Business” more widely, which was first introduced in last November. When Google first revealed the updated GMB interface, designed for users to manage multiple listings, it was released to a limited number of businesses. Now, it’s being made available to more users in the US. […]

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AdWords Rolls out the Mobile Speed Scorecard and Impact Calculator

10/03/2018

To meet consumers’ expectations for faster and better digital experiences, AdWords has announced rolling out the mobile Speed Scorecard and Impact Calculator. Speed Scorecard Speed Scorecard is an easy-to-use tool that allows users to compare mobile speed with other companies’. It shows the speeds of thousands of sites from 12 countries across the globe. It’s […]

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Digital Marketing Updates – February 2018

28/02/2018

Do we need to spend hours to stay up-to-date with digital marketing happenings? Is this the only way to keep us up to speed on what’s new in the digital space? Definitely not!  Here, we have brought 2018 February Digital Marketing news updates; to keep you current amid your everyday job, all at one place. […]

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Facebook is Removing 20 Ad Metrics in July 2018

26/02/2018

Facebook on Thursday announced removing some metrics to help users focus on the more meaningful ones and additionally introduced new labels on some of its metrics to clearly show how they are calculated. It said that in July 2018, it will remove approximately 20 ad metrics that marketers have told are redundant, outdated, not actionable […]

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Facebook Messenger Lets You Add People to Ongoing Calls

22/02/2018

Facebook Messenger now lets you add more people to your voice and video call without hanging up first. The new feature is available with the latest Android and iOS Messenger update. If you’re on a call with a friend and need another friend in your circle, Facebook Messenger will let you promptly send them an […]

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