All posts in "Case Study"

How Kaya Skin Clinic drove 20% of its Sales through Facebook


Overview Kaya Skin Clinic is one of the brands established by the Marico, which is an Indian consumer goods company providing consumer products and services in the areas of Health and Beauty based in Mumbai. As the name signifies Kaya Skin Clinic provides skin solutions to people across the world.


How Bingo increased its reach by 300% through social Media


About Bingo! Bingo! is a brand established by one of India’s foremost private sector companies ITC , which has a market capitalization of US $ 45 billion and a turnover of US $ 7 billion. With a wide range of exciting packaged salted snacks, Bingo! was launched in March 2007.


How Microsoft increased its Brand Familiarity score by 68% through LinkedIn


Overview Microsoft was looking to engage with senior IT and business decision makers in order to build up its position as a thought leader in the field. To accomplish this objective, the company collaborated with LinkedIn and tried leveraging the breath of LinkedIn’s marketing solutions portfolio to fabricate a consistent content marketing campaign.


How Nike combined dance and social media to accomplish 1 million fan mark


Nike very prudently combined social media with an impressive art installation to create a huge social buzz in Taiwan during its interactive dance event. This case study talks about how the sports brand generated interest in its ‘Airforce One’ trainer through this event and generated over a million Facebook impressions.


How Viral Marketing Can Do Wonders For Your Business


Viral Marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail.


How Red Bull uses Social Media as the key platform to build its brand


You might have heard about the great social media campaigning that Red Bull does but did you know social media is accountable for almost the company’s entire brand building. The company with some mind-blowing PR stunts thrown in for good measure on distinguished social media sites wonderfully illustrates that how if leveraged well social media […]


How Ambience Mall increased its Facebook Fan base by 59% in just 30 days!


About Ambience Mall, Gurgaon Ambience Mall is a shopping mall located in Gurgaon, India. It comprises an area of 867,000-square-foot (80,500 m2). It is located on the NH-8 highway right at the Delhi – Gurgaon border. The mall opened in late 2007 and most stores and the food court are fully operational.


How Hard Rock Café added over 10,000 fans in a week on Facebook


About Hard Rock Cafe Hard Rock cafe is an international chain of theme restaurants. There are 175 Hard Rock locations in 53 countries with the largest in Orlando. The cafe with an intention to make its chain even bigger and explore the Indian market opened five Hard Rock Café’s across the country (Mumbai, Pune, Bengaluru, […]


How Evalueserve Uses LinkedIn for lead generation and brand building


Company Profile Evalueserve provides knowledge services to a global client base, including Investment, Commercial and Retail Banks; Insurance Companies; Private Equity Firms; Corporates; Consulting and Research Firms; Law Firms; and Intellectual Property Firms. Evalueserve’s expertise covers areas, such as Financial and Investment Research, Business Research, Market Research, Intellectual Property, Data Analytics and Knowledge Technology Services.

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