All posts in "Case Study"
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How Bingo increased its reach by 300% through social Media

06/11/2014

About Bingo! Bingo! is a brand established by one of India’s foremost private sector companies ITC , which has a market capitalization of US $ 45 billion and a turnover of US $ 7 billion. With a wide range of exciting packaged salted snacks, Bingo! was launched in March 2007.

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How Microsoft increased its Brand Familiarity score by 68% through LinkedIn

05/11/2014

Overview Microsoft was looking to engage with senior IT and business decision makers in order to build up its position as a thought leader in the field. To accomplish this objective, the company collaborated with LinkedIn and tried leveraging the breath of LinkedIn’s marketing solutions portfolio to fabricate a consistent content marketing campaign.

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How Nike combined dance and social media to accomplish 1 million fan mark

23/09/2014

Nike very prudently combined social media with an impressive art installation to create a huge social buzz in Taiwan during its interactive dance event. This case study talks about how the sports brand generated interest in its ‘Airforce One’ trainer through this event and generated over a million Facebook impressions.

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How Viral Marketing Can Do Wonders For Your Business

03/09/2014

Viral Marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or e-mail.

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How Red Bull uses Social Media as the key platform to build its brand

18/07/2014

You might have heard about the great social media campaigning that Red Bull does but did you know social media is accountable for almost the company’s entire brand building. The company with some mind-blowing PR stunts thrown in for good measure on distinguished social media sites wonderfully illustrates that how if leveraged well social media […]

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How Ambience Mall increased its Facebook Fan base by 59% in just 30 days!

17/07/2014

About Ambience Mall, Gurgaon Ambience Mall is a shopping mall located in Gurgaon, India. It comprises an area of 867,000-square-foot (80,500 m2). It is located on the NH-8 highway right at the Delhi – Gurgaon border. The mall opened in late 2007 and most stores and the food court are fully operational.

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How Hard Rock Café added over 10,000 fans in a week on Facebook

16/07/2014

About Hard Rock Cafe Hard Rock cafe is an international chain of theme restaurants. There are 175 Hard Rock locations in 53 countries with the largest in Orlando. The cafe with an intention to make its chain even bigger and explore the Indian market opened five Hard Rock Café’s across the country (Mumbai, Pune, Bengaluru, […]

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How Evalueserve Uses LinkedIn for lead generation and brand building

09/07/2014

Company Profile Evalueserve provides knowledge services to a global client base, including Investment, Commercial and Retail Banks; Insurance Companies; Private Equity Firms; Corporates; Consulting and Research Firms; Law Firms; and Intellectual Property Firms. Evalueserve’s expertise covers areas, such as Financial and Investment Research, Business Research, Market Research, Intellectual Property, Data Analytics and Knowledge Technology Services.

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How Resource Design uses Google Adwords to drive targeted traffic for clients

03/07/2014

About Resource Design Based in Bangalore, Resource Design is company that provides services that range from communication consultancy, writing, book designing, graphic designing, editing and production uses Google AdWords to drive targeted traffic for clients. The company was formed 23 years ago by Mr H. Jayadev.

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How Carwale.com used Google Adwords to sell 15 lakh cars last year

27/06/2014

  Overview Launched in 2005, Carwale.com is one of leading automotive web portals in India at present. Owned by Automotive Exchange Pvt Ltd, it is backed by India’s leading early stage venture capital firm Seedfund, and top tier US venture fund Sierra Ventures. Its corporate offices are located in Delhi, Mumbai, Chennai and Bhopal.

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