All posts in "Case Study"
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[Case Study]- 4 Brands Introducing Innovative Social Media Practices

Jun 23, 2017

Do you ever read social media marketing case studies of brands for motivation? Different brands had different budgets, different goals and very different ways of achieving them. This case study highlights 4 brand case studies of businesses that have stood out by applying innovative social media marketing strategies. All of these were creative, ambitious and […]

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Case Study: How MakerBot doubled its Facebook Ads ROI?

Jun 15, 2017

Facebook advertising is closely important to the success of business’s social media marketing efforts. Creating excellent targeted ads to a niche audience is an incredible way to convert traffic into sales. These ads can be some of the toughest ads to create, as you have to be in it for the long game. However, if […]

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[Case Study]- 5 Brands to Teach You the Power of Visual Content

Jun 8, 2017

Content Marketing is an effective strategy to attract, acquire and retain the significant audience for your brand. However, when it comes to winning an audience and converting them into customers, you can rely upon visual marketing. Visuals can tell your company story, boost awareness and drive more traffic to your product or service. Brands can use […]

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Rebranding Done Right or Wrong?: 5 Examples To Learn From

Jun 1, 2017

Rebranding is the hottest marketing trend in a prompt of efforts to appear fresh, new and significant for today’s audiences. It refers to the repositioning, refreshing & rejuvenating of a brand and in some cases as even having a brand bring totally ‘REBORN’. Many companies have tried and most fail. A successful campaign needs more […]

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[Case Study]- 3 Real life examples of winning Affiliate Websites

May 25, 2017

Affiliate marketing is an effective way to monetize your website traffic because it allows you to present your visitors with offers that they are likely to be interested in. And, it has been a long-standing monetization strategy on the web. Affiliate simply means generating revenue from traffic. Being an affiliate in the internet marketing business […]

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Email Marketing Case Study: Moz vs. HubSpot

May 19, 2017

When used correctly, email marketing can increase sales, keep customers interested in your brand, and dramatically improve your overall ROI. When used wrongly, email marketing can irritate, bore or even defy people against your business. Seeing as email is one of the best communication channels to connect with users, it makes sense that these companies have email […]

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[Case Study]- 3 Success Stories to Make You Rethink Your SEO Strategy

May 12, 2017

Over 500 million people search in Google every day. SEO is not a thing you should ignore. The strength of SEO is that, if you have a product that people are searching for, your site can act at the perfect moment – when they’re looking for it. There are billions of pages on the internet. […]

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Baahubali Has Become Marketers’ New Favorite Guide – A Case Study

May 5, 2017

Baahubali movie has been one of the most awaited and expensive movies running successfully all across. The extraordinary buzz & hype led Baahubali to be a tsunami at the box-office on the first day of its release. A few interesting facts about the movie Baahubali: Baahubali is the most expensive movie ever produced in the […]

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What really went wrong with Snapdeal?- A case study

Apr 29, 2017

Beleaguered online marketplace Snapdeal is going through troubled breaks. Struggling to raise fresh capital, confuting against internal conflicts, once an e-commerce major Snapdeal has decided to stop all non-core actions, reduce costs and handover pink slips to employees to turn cost-effective. Earlier Snapdeal was the 2nd best alternative for people after Flipkart but emergence and […]

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5 Important Lessons You Can Learn From Uber’s Mistakes: A Case Study

Apr 20, 2017

It’s been a bad few experiences for Uber. Revelation of sexual harassment, public blowbacks, losing money and competition forcing it to lose even more money, CEO’s shouting matches over diminishing pay, bad PR & marketing, are a few of the Uber’s worst screw-ups that led this brand to subject huge criticism in recent times. Here, in […]

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[Case Study]- Digital Payment Landscape In India 2017: Trends & Future

Apr 14, 2017

India’s digital payment system will be worth around $500 billion by 2020. Their prediction sees the digital payments sector contributing to 15% of India’s gross domestic product (GDP) in four years’ time. Multiple factors and official & behavioral trends are fueling this shift towards a cashless economy. Enhanced internet connectivity and high rate of penetration […]

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[Case Study]- Storytelling: The reason why it matters for conversion?

Apr 8, 2017

 Why Storytelling is a powerful way to breathe life into your brand? Because it differentiates you from your competitors in the space. Emotional branding has always remained a progressive marketing strategy and holds immense potential to drive revenue and increase customer retention, ultimately helping you to win over. Now, the question is How? A great […]

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[CASE STUDY]- Paytm has proven to be the smartest online travel player

Mar 30, 2017

Paytm founded by Vijay Shekhar Sharma in 2010 under the company name ‘One97 communication’ started its journey as an online recharge platform and in 2014, it has transformed into one of the largest e-commerce marketplaces. In 2015 it moved into travel booking segment. Recently, Alibaba has bought 25% stake in One97 communication. Paytm has said that […]

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[CASE STUDY]- B2B Lead Generation: Then & Now

Mar 23, 2017

Marketing is continually advancing, and that implies new tactics are always emerging, trends are continually shifting, and the same goes for audience behavior. And, when you remain aware with the recent insights and technology, it helps you optimize your funnel for producing and converting leads. With the twitch of the internet and explosion of social […]

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Why startups fail? If do, then it’s not the end! – A Case Study

Mar 9, 2017

In recent times, we have seen the birth of incredible new-age startups in India. The Indian business network has seen a significant growth for the startups – both in terms of the number of startups operating and the amount of funding secured. What are common among these startups? Startups are: Technology-based and innovation-driven Launched by […]

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Email Marketing: How 4 Brands Generated Higher CTO Effortlessly?– A Case Study

Mar 2, 2017

Email marketing is a vibrant and powerful way to connect with customers as it is a personal way of reaching your target audience and so, the strongest marketing channels. As a marketer, when cuddle email marketing, you find that your efforts and investments are paying off massively. Marketers can no longer ignore smartphones and tablets. […]

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Marketing on YouTube with Top Influencers: A Case Study

Feb 23, 2017

 YouTube remains to be a platform that focuses on making the better user experience. It is not just the most widely-viewed social media channel; it has become the destination of choice for users looking for the latest information on products and services. For advertisers and agencies, the goal is to reach your audience in new, […]

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The Possibilities in LinkedIn Marketing: A Detailed Case Study

Feb 16, 2017

LinkedIn: A Powerful Marketing Tool with Media, Partnerships and Clients. ‘LinkedIn is a social network where mostly professionals and businesses connect.’ Overview When LinkedIn started in 2003 it was a simple Java application with a web server. Today the company calls itself the world’s largest professional network and is known as a powerhouse network that […]

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