All posts in "Case Study"
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[Case Study]- Squarespace vs. WordPress

23/12/2017

Squarespace and WordPress provide a platform for you to build a website and they are massively different. WordPress is used by more than 27% of all websites on the internet while Squarespace controls 1.2 million websites. WordPress is available both as hosted and self-hosted versions while Squarespace is available only as a hosted version. In […]

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[Case Study]-5 Brands Winning Cross-channel Tactics

15/12/2017

Digital marketing is in a constant state of transformation as content becomes the fuel that drives the growth of cross-channel marketing. Cross promoting your business is primarily a matter of partnering with other businesses to create joint advertising while sharing costs. Retailers and marketers understand the importance and potential of multichannel marketing or Omnichannel marketing, […]

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[Case Study]- Content Marketing vs. Native Advertising

09/12/2017

Many advertisers are confused by the difference between native advertising and content marketing. Native advertising refers to a single and detailed way for marketers to distribute content, and content marketing refers to a larger practice of advertising and content distribution overall. The goals of content marketing and native advertising are very different. While both want […]

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[Case Study]: 5 Examples of SUCCESSFUL Co-branding Partnerships

30/11/2017

Strategic partnerships between brands can be a mutually beneficial relationship. It is basically the alliance of two totally different companies that get together to form and sell a new product telling of their uniqueness. Brand collaboration will boost audience, reach new markets, and gain greater distribution and eventually revenue. In this case study, you’ll see […]

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[Case Study]- Bing SEO vs. Google SEO

25/11/2017

Google’s search engine and Bing’s search engine are two different search engines. When we talk about SEO, Google comes to our mind first. And it makes sense. Google currently has 64.5% of the US’s search market share. Bing having solid SEO strategy needs to be taken into account as well. It serves 21.4% of US […]

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[Case Study]- 5 Examples of Big Brands Using WordPress

16/11/2017

WordPress is an open source platform and you can use for free. It started out as a blogging platform in 2013. It is built in a way that makes it easy for any developer to deliver themes, plugin and software that is easy to incorporate into the CMS system. Its Content Management System (CMS) allows […]

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[Case Study]- Facebook Videos vs. YouTube

10/11/2017

According to the reports, Video already makes up 64% of all internet traffic, and it’s growing up to 80% of all traffic by 2019. Facebook and YouTube are two game-changing platforms have become a questioned competition in online video streaming. YouTube is the world’s second largest search engine and the house of all your video […]

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[Case Study]- 4 Brands Proving the Importance of Live Video

03/11/2017

Videos are dominating the internet world. According to Cisco, the internet traffic from videos alone will make up 80% of all internet traffic worldwide. And, live video takes that demand and heightens it. It has become a sensational trend in the online marketing. Many brands are already beginning to leverage this marketing strategy to connect […]

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[Case Study]- Amazon vs. Google

28/10/2017

Amazon and Google are the two best new-age companies right now.  Both become the two largest platforms in the online retail. Both the e-commerce giants operate very differently. Amazon does not use external forces to rank their products while Google uses signals from websites, social signs, history and other search-related elements to produce your search results. Google […]

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[Case Study]- 3 Brands using Blogs To Increase Business

14/10/2017

Blogging becomes one of the most effective ways to improve search rankings, outreach and increase visitors or customers coming through your site. But, when it comes to blogging for business, a lot of companies think where to start and how they can make their brands interesting. Every consumer eager to follow every word a company […]

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[Case Study]- Digital Marketing for Financial Services Companies

06/10/2017

When it comes to online or progressive content marketing and social media marketing, then the financial services industry hasn’t taken a leading position. Now the financial service industries (banks, insurance companies) have realized it’s time to step up their game. The financial services industry currently makes up a striking 14% of all the money spent […]

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[Case Study]- How to get people to buy with Emotional Advertising

28/09/2017

“People don’t buy for logical reasons. They buy for emotional reasons.”- Zig Ziglar It’s no secret that emotions play a vital role in successful advertising promotions. The people believe on emotion rather than information to make brand decisions. The drive of emotional branding is to create a bond between the consumer and the product by […]

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[Case Study]- 4 Successful Brands That Don’t Do Traditional Marketing

23/09/2017

Some brands are so popular that they don’t need an advertisement. When you hear their names, you’ve rolled your eyes, and possibly clicked through. But most of these iconic brands have hired an ad agency at some point on their upward journey. According to eMarketer, “In 2014, businesses spent nearly $545 billion on advertising, and […]

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[Case Study]- 4 Brands That Prove Twitter Marketing Still Exist

14/09/2017

Twitter is failing to keep place in the marketing game, though being a great platform for engaging with a large and influential audience. According to the report, on average, 6,000 tweets are sent on Twitter in a single second. This corresponds to 500 million tweets in a day. Twitter Marketing is tricky and has limitations. You […]

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[Case Study]- 5 Dead Social Networks & Lessons to Learn From

07/09/2017

Social network giants like Facebook, Twitter, and Instagram have taught us the new ways of communication. We have seen the power of social media and its effect on society. When somebody asked you, what was the first social network you ever joined? While many people will recall it being Twitter or Facebook, others might remember […]

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[Case Study]- Business Growth Strategies for India

01/09/2017

India has emerged as the fastest growing economy in the world.  A study reveals that the Indian economy will grow by 7.2% in FY 2016-17, which is the strongest among G-20 countries. The current global economic downturn has forced many companies to think beyond their typical market boundaries. Though the market is growing, exciting and […]

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[Case Study]- Google Assistant vs. Siri- Who’s Winning

26/08/2017

Virtual assistant has evolved becoming a much bigger part of our everyday progression in 2017 and beyond. The new tool like Google Assistant and Facebook’s Messenger Bots are looking to multiply that capacity to more of our daily interactions. Numbers don’t lie- 50% of all searches will be voice searches by 2020. By 2019, the voice recognition market […]

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[Case Study]- 7 Brands Increasing Conversion with Google Analytics

17/08/2017

Google analytics is a platform that allows you to collect your data about the visitors to your website. You can view the volume of website traffic, analyze information, and track where your visitors are coming from, whether they are converted or not. It doesn’t just deliver you with website insights; it does actually contribute towards […]

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