All posts in "Case Study"

What really went wrong with Snapdeal?- A case study

Apr 29, 2017

Beleaguered online marketplace Snapdeal is going through troubled breaks. Struggling to raise fresh capital, confuting against internal conflicts, once an e-commerce major Snapdeal has decided to stop all non-core actions, reduce costs and handover pink slips to employees to turn cost-effective. Earlier Snapdeal was the 2nd best alternative for people after Flipkart but emergence and […]


5 Important Lessons You Can Learn From Uber’s Mistakes: A Case Study

Apr 20, 2017

It’s been a bad few experiences for Uber. Revelation of sexual harassment, public blowbacks, losing money and competition forcing it to lose even more money, CEO’s shouting matches over diminishing pay, bad PR & marketing, are a few of the Uber’s worst screw-ups that led this brand to subject huge criticism in recent times. Here, in […]


[Case Study]- Digital Payment Landscape In India 2017: Trends & Future

Apr 14, 2017

India’s digital payment system will be worth around $500 billion by 2020. Their prediction sees the digital payments sector contributing to 15% of India’s gross domestic product (GDP) in four years’ time. Multiple factors and official & behavioral trends are fueling this shift towards a cashless economy. Enhanced internet connectivity and high rate of penetration […]


[Case Study]- Storytelling: The reason why it matters for conversion?

Apr 8, 2017

 Why Storytelling is a powerful way to breathe life into your brand? Because it differentiates you from your competitors in the space. Emotional branding has always remained a progressive marketing strategy and holds immense potential to drive revenue and increase customer retention, ultimately helping you to win over. Now, the question is How? A great […]


[CASE STUDY]- Paytm has proven to be the smartest online travel player

Mar 30, 2017

Paytm founded by Vijay Shekhar Sharma in 2010 under the company name ‘One97 communication’ started its journey as an online recharge platform and in 2014, it has transformed into one of the largest e-commerce marketplaces. In 2015 it moved into travel booking segment. Recently, Alibaba has bought 25% stake in One97 communication. Paytm has said that […]


[CASE STUDY]- B2B Lead Generation: Then & Now

Mar 23, 2017

Marketing is continually advancing, and that implies new tactics are always emerging, trends are continually shifting, and the same goes for audience behavior. And, when you remain aware with the recent insights and technology, it helps you optimize your funnel for producing and converting leads. With the twitch of the internet and explosion of social […]


Why startups fail? If do, then it’s not the end! – A Case Study

Mar 9, 2017

In recent times, we have seen the birth of incredible new-age startups in India. The Indian business network has seen a significant growth for the startups – both in terms of the number of startups operating and the amount of funding secured. What are common among these startups? Startups are: Technology-based and innovation-driven Launched by […]


Email Marketing: How 4 Brands Generated Higher CTO Effortlessly?– A Case Study

Mar 2, 2017

Email marketing is a vibrant and powerful way to connect with customers as it is a personal way of reaching your target audience and so, the strongest marketing channels. As a marketer, when cuddle email marketing, you find that your efforts and investments are paying off massively. Marketers can no longer ignore smartphones and tablets. […]


Marketing on YouTube with Top Influencers: A Case Study

Feb 23, 2017

 YouTube remains to be a platform that focuses on making the better user experience. It is not just the most widely-viewed social media channel; it has become the destination of choice for users looking for the latest information on products and services. For advertisers and agencies, the goal is to reach your audience in new, […]


The Possibilities in LinkedIn Marketing: A Detailed Case Study

Feb 16, 2017

LinkedIn: A Powerful Marketing Tool with Media, Partnerships and Clients. ‘LinkedIn is a social network where mostly professionals and businesses connect.’ Overview When LinkedIn started in 2003 it was a simple Java application with a web server. Today the company calls itself the world’s largest professional network and is known as a powerhouse network that […]


Marketing Lessons You Learn from Today’s Banking: A Case Study

Feb 11, 2017

The rise of digital technology and marketing has transformed the way business is done around the globe in almost every way possible. Banking Industry is one of the most important service industries which touch the lives of millions of people. Its service is unique considering both social and economic viewpoints. This Industry is quick to […]


[Case Study]- Selling on Mobile: How brands are bringing the big revenue?

Feb 1, 2017

All of us are witnessing this change, “Brands are now trying to reach customers through mobile apps, introducing best-practices of Mobile Marketing.” The competition has become really stiff.  Each single brand holds creative approaches to Mobile Marketing for getting big results. This case study hurls light upon purpose brands share when using Mobile Marketing and […]


[Case Study]-Apple vs. Samsung: A Battle of Marketing Relevancy

Jan 28, 2017

Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. Earlier, the mobile phone market was ruled by companies like Nokia and Motorola, Apple took over the market when it launched ‘iPhone’ in 2007. The product became actually popular among users, having large and multi-touch user interface. Apple continued on […]


[Case Study]: Marketing Strategies for SMEs in India

Jan 19, 2017

Marketing is decisive in developing countries like India. The prominence of Small and medium enterprises (SMEs) is seen as these are allied with the balanced growth of Indian economy, playing an important role in generating millions of jobs. Arriving up of SMEs calculations depend upon how well they market their products in this pulsating competitive […]


[Case Study]-3 Brands that made it Big with Content Marketing

Jan 12, 2017

Content marketing has become the word of the game in the world of internet marketing, and the facts which back it up are: Brands using content marketing save an average of $14 per new customer acquired. Inbound marketing delivers 54% more leads on average than traditional outbound marketing 67% of surveyed B2B companies reported marketing […]


[Case Study]: Big Brand Failures; Lessons to Learn From

Jan 6, 2017

A good marketing strategy is the most effective way to increase the brand awareness. But, when the marketing strategies go wrong and turn into a marketing failure then it can be the major reason behind the fall of your brand. Maintaining the brand value and strategy is a challenging journey, even when you reach great […]


[CASE STUDY]- Louis Philippe: An Indian Brand Sharing Intimate Relationship with Social Media

Dec 22, 2016

Louis Philippe Parent company Madura Fashion & Lifestyle (Aditya Birla group) Category Apparel and accessories Tagline/ slogan ‘The upper crest’ USP Symbolizes elegance, class, status, and a lifestyle that is noticeably royal and luxurious About Louis Philippe Launched in 1989, Louis Philippe is an Indian brand of men’s apparel and is measured for representing their style […]


[CASE STUDY]: How M.A.C Cosmetics became the world’s leading Makeup Company?

Dec 15, 2016

What you will find in this Case Study? About M.A.C Cosmetics Let’s start at the beginning? Timeline of M.A.C Cosmetics Brand Quintessence Branding Strategies of M.A.C A.C’s presence in the Social Media Facebook Marketing Twitter Marketing Instagram Marketing YouTube Marketing Content Marketing Public Relation Multichannel Marketing via Direct Mail and QR codes Mobile Marketing MACnificent Me […]

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