All posts in "Case Study"
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[CASE STUDY]- B2B Lead Generation: Then & Now

Mar 23, 2017

Marketing is continually advancing, and that implies new tactics are always emerging, trends are continually shifting, and the same goes for audience behavior. And, when you remain aware with the recent insights and technology, it helps you optimize your funnel for producing and converting leads. With the twitch of the internet and explosion of social […]

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Why startups fail? If do, then it’s not the end! – A Case Study

Mar 9, 2017

In recent times, we have seen the birth of incredible new-age startups in India. The Indian business network has seen a significant growth for the startups – both in terms of the number of startups operating and the amount of funding secured. What are common among these startups? Startups are: Technology-based and innovation-driven Launched by […]

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Email Marketing: How 4 Brands Generated Higher CTO Effortlessly?– A Case Study

Mar 2, 2017

Email marketing is a vibrant and powerful way to connect with customers as it is a personal way of reaching your target audience and so, the strongest marketing channels. As a marketer, when cuddle email marketing, you find that your efforts and investments are paying off massively. Marketers can no longer ignore smartphones and tablets. […]

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Marketing on YouTube with Top Influencers: A Case Study

Feb 23, 2017

 YouTube remains to be a platform that focuses on making the better user experience. It is not just the most widely-viewed social media channel; it has become the destination of choice for users looking for the latest information on products and services. For advertisers and agencies, the goal is to reach your audience in new, […]

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The Possibilities in LinkedIn Marketing: A Detailed Case Study

Feb 16, 2017

LinkedIn: A Powerful Marketing Tool with Media, Partnerships and Clients. ‘LinkedIn is a social network where mostly professionals and businesses connect.’ Overview When LinkedIn started in 2003 it was a simple Java application with a web server. Today the company calls itself the world’s largest professional network and is known as a powerhouse network that […]

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Marketing Lessons You Learn from Today’s Banking: A Case Study

Feb 11, 2017

The rise of digital technology and marketing has transformed the way business is done around the globe in almost every way possible. Banking Industry is one of the most important service industries which touch the lives of millions of people. Its service is unique considering both social and economic viewpoints. This Industry is quick to […]

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[Case Study]- Selling on Mobile: How brands are bringing the big revenue?

Feb 1, 2017

All of us are witnessing this change, “Brands are now trying to reach customers through mobile apps, introducing best-practices of Mobile Marketing.” The competition has become really stiff.  Each single brand holds creative approaches to Mobile Marketing for getting big results. This case study hurls light upon purpose brands share when using Mobile Marketing and […]

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[Case Study]-Apple vs. Samsung: A Battle of Marketing Relevancy

Jan 28, 2017

Presently, Apple and Samsung are seen as the largest manufactures of Smartphones across the world. Earlier, the mobile phone market was ruled by companies like Nokia and Motorola, Apple took over the market when it launched ‘iPhone’ in 2007. The product became actually popular among users, having large and multi-touch user interface. Apple continued on […]

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[Case Study]: Marketing Strategies for SMEs in India

Jan 19, 2017

Marketing is decisive in developing countries like India. The prominence of Small and medium enterprises (SMEs) is seen as these are allied with the balanced growth of Indian economy, playing an important role in generating millions of jobs. Arriving up of SMEs calculations depend upon how well they market their products in this pulsating competitive […]

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[Case Study]-3 Brands that made it Big with Content Marketing

Jan 12, 2017

Content marketing has become the word of the game in the world of internet marketing, and the facts which back it up are: Brands using content marketing save an average of $14 per new customer acquired. Inbound marketing delivers 54% more leads on average than traditional outbound marketing 67% of surveyed B2B companies reported marketing […]

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[Case Study]: Big Brand Failures; Lessons to Learn From

Jan 6, 2017

A good marketing strategy is the most effective way to increase the brand awareness. But, when the marketing strategies go wrong and turn into a marketing failure then it can be the major reason behind the fall of your brand. Maintaining the brand value and strategy is a challenging journey, even when you reach great […]

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[CASE STUDY]- Louis Philippe: An Indian Brand Sharing Intimate Relationship with Social Media

Dec 22, 2016

Louis Philippe Parent company Madura Fashion & Lifestyle (Aditya Birla group) Category Apparel and accessories Tagline/ slogan ‘The upper crest’ USP Symbolizes elegance, class, status, and a lifestyle that is noticeably royal and luxurious About Louis Philippe Launched in 1989, Louis Philippe is an Indian brand of men’s apparel and is measured for representing their style […]

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[CASE STUDY]: How M.A.C Cosmetics became the world’s leading Makeup Company?

Dec 15, 2016

What you will find in this Case Study? About M.A.C Cosmetics Let’s start at the beginning? Timeline of M.A.C Cosmetics Brand Quintessence Branding Strategies of M.A.C A.C’s presence in the Social Media Facebook Marketing Twitter Marketing Instagram Marketing YouTube Marketing Content Marketing Public Relation Multichannel Marketing via Direct Mail and QR codes Mobile Marketing MACnificent Me […]

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[CASE STUDY]- How Hershey’s Filtered Sugary Success from the Rich Layers of Chocolate?

Nov 30, 2016

What you will find in this Case Study? About the Hershey Company Evolution of Hershey Company Marketing Strategy Micro-Marketing Holiday marketing Hershey’s Ad Campaigns Social Media Marketing Information Sharing Strategy Conclusion About The Hershey Company The Hershey Company, known commonly as Hershey’s, is one of the largest chocolate-producing companies today.  It is a global leader […]

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10 Tips for Writing Case Studies That Convert, Not Bore

Nov 22, 2016

Case studies work as great resources to tell the world how valued your products or services are. With great case studies, you become able to highlight your accomplishments in a way that changes your ideal prospective customer into the existing one. Now, it’s time to take a different style to writing case studies, so that […]

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CASE STUDY: How Berger’s rise as India’s second largest paints company?

Nov 9, 2016

What you will find in this Case Study? 1) About Berger Paints 2) 250 years in the Making 3) Berger Paints’ Secret Recipe 4) Marketing & Promotional Strategy 5) Growth & Future plans About Berger Paints Berger Paints was founded by Lewis Berger in 1760. In India, Berger Paints was integrated in 1923. Today, Berger Paints […]

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CASE STUDY: How Allen Solly Revolutionized The Indian Formal Attires?

Oct 21, 2016

What you will find in this Case Study? 1) About Allen Solly 2) History 3) Marketing & Promotional Strategy 4) The Growth Story About Allen Solly Allen Solly is a brand that transformed the dressing lifestyles of Indian officials. Allen Solly was the modernizer in bringing the semi-formal revolt to the Indian market. It netted […]

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