Videos are dominating the internet world. According to Cisco, the internet traffic from videos alone will make up 80% of all internet traffic worldwide. And, live video takes that demand and heightens it. It has become a sensational trend in the online marketing. Many brands are already beginning to leverage this marketing strategy to connect […]
Amazon and Google are the two best new-age companies right now. Both become the two largest platforms in the online retail. Both the e-commerce giants operate very differently. Amazon does not use external forces to rank their products while Google uses signals from websites, social signs, history and other search-related elements to produce your search results. Google […]
Blogging becomes one of the most effective ways to improve search rankings, outreach and increase visitors or customers coming through your site. But, when it comes to blogging for business, a lot of companies think where to start and how they can make their brands interesting. Every consumer eager to follow every word a company […]
When it comes to online or progressive content marketing and social media marketing, then the financial services industry hasn’t taken a leading position. Now the financial service industries (banks, insurance companies) have realized it’s time to step up their game. The financial services industry currently makes up a striking 14% of all the money spent […]
“People don’t buy for logical reasons. They buy for emotional reasons.”- Zig Ziglar It’s no secret that emotions play a vital role in successful advertising promotions. The people believe on emotion rather than information to make brand decisions. The drive of emotional branding is to create a bond between the consumer and the product by […]
Some brands are so popular that they don’t need an advertisement. When you hear their names, you’ve rolled your eyes, and possibly clicked through. But most of these iconic brands have hired an ad agency at some point on their upward journey. According to eMarketer, “In 2014, businesses spent nearly $545 billion on advertising, and […]
Twitter is failing to keep place in the marketing game, though being a great platform for engaging with a large and influential audience. According to the report, on average, 6,000 tweets are sent on Twitter in a single second. This corresponds to 500 million tweets in a day. Twitter Marketing is tricky and has limitations. You […]
Social network giants like Facebook, Twitter, and Instagram have taught us the new ways of communication. We have seen the power of social media and its effect on society. When somebody asked you, what was the first social network you ever joined? While many people will recall it being Twitter or Facebook, others might remember […]
India has emerged as the fastest growing economy in the world. A study reveals that the Indian economy will grow by 7.2% in FY 2016-17, which is the strongest among G-20 countries. The current global economic downturn has forced many companies to think beyond their typical market boundaries. Though the market is growing, exciting and […]
Virtual assistant has evolved becoming a much bigger part of our everyday progression in 2017 and beyond. The new tool like Google Assistant and Facebook’s Messenger Bots are looking to multiply that capacity to more of our daily interactions. Numbers don’t lie- 50% of all searches will be voice searches by 2020. By 2019, the voice recognition market […]
Google analytics is a platform that allows you to collect your data about the visitors to your website. You can view the volume of website traffic, analyze information, and track where your visitors are coming from, whether they are converted or not. It doesn’t just deliver you with website insights; it does actually contribute towards […]
Last updated on September 7th, 2017 at 06:24 pmWe’ve all made mistakes in our life. It happens. Even big businesses have been found making terrible mistakes within years. Sometimes their marketing campaign just doesn’t work. But when it happens on a large scale, the reputation of the brand may be risked. Always remember that, on […]
Last updated on September 7th, 2017 at 06:24 pmAs an online marketer, it’s essential that you check different advertising platforms for your company and your clients. It is important to know which works best as per businesses, demographics and, in fact, for budgets. Here in this case study, we’ll talk about AdWords and Bing Ads; […]
Last updated on September 7th, 2017 at 06:25 pmConsumers are continuing to approve new ways to communicate with businesses and brands from their mobile phones. The major fact is 91% of smartphone owners have their device within arms’ reach 24/7. And, it’s really the first time that we, as marketers, are able to reach our […]
What makes a brand do well with marketing on LinkedIn? We will be answering the question by looking into companies who have proven to be successful on LinkedIn. With earnest marketing efforts, these brands have made loyal audiences across the world. They maintain a simple formula for creating effective content: Constant updates on company and […]
Facebook Live is a live stream feature where brands & people can post videos in real-time. It is the most essential part of Facebook’s constantly growing set of services and is exponentially good for Facebook engagement. It is one of the most inspiring social media strategies available to brands today, and is what we will […]
Some strategies can either make or break your social media success and the one amongst those is, ‘Post frequency’. If you post too rarely, your audience will forget that you exist and you will quickly fade into the deep dark halts of their minds. However, if you are posting too often, you will become a […]
Last updated on August 10th, 2019 at 05:28 pmEmail marketing is more powerful than it’s ever been. According to a recent study, marketers feel that email marketing delivers better ROI than any other digital channel. A well-planned and implemented email marketing strategy will return a strong ROI for your company. Overall, email marketing returns a […]
