All posts in "Case Study"
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[Case Study]- Digital Marketing for Financial Services Companies

06/10/2017

When it comes to online or progressive content marketing and social media marketing, then the financial services industry hasn’t taken a leading position. Now the financial service industries (banks, insurance companies) have realized it’s time to step up their game. The financial services industry currently makes up a striking 14% of all the money spent […]

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[Case Study]- How to get people to buy with Emotional Advertising

28/09/2017

“People don’t buy for logical reasons. They buy for emotional reasons.”- Zig Ziglar It’s no secret that emotions play a vital role in successful advertising promotions. The people believe on emotion rather than information to make brand decisions. The drive of emotional branding is to create a bond between the consumer and the product by […]

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[Case Study]- 4 Successful Brands That Don’t Do Traditional Marketing

23/09/2017

Some brands are so popular that they don’t need an advertisement. When you hear their names, you’ve rolled your eyes, and possibly clicked through. But most of these iconic brands have hired an ad agency at some point on their upward journey. According to eMarketer, “In 2014, businesses spent nearly $545 billion on advertising, and […]

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[Case Study]- 4 Brands That Prove Twitter Marketing Still Exist

14/09/2017

Twitter is failing to keep place in the marketing game, though being a great platform for engaging with a large and influential audience. According to the report, on average, 6,000 tweets are sent on Twitter in a single second. This corresponds to 500 million tweets in a day. Twitter Marketing is tricky and has limitations. You […]

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[Case Study]- 5 Dead Social Networks & Lessons to Learn From

07/09/2017

Social network giants like Facebook, Twitter, and Instagram have taught us the new ways of communication. We have seen the power of social media and its effect on society. When somebody asked you, what was the first social network you ever joined? While many people will recall it being Twitter or Facebook, others might remember […]

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[Case Study]- Business Growth Strategies for India

01/09/2017

India has emerged as the fastest growing economy in the world.  A study reveals that the Indian economy will grow by 7.2% in FY 2016-17, which is the strongest among G-20 countries. The current global economic downturn has forced many companies to think beyond their typical market boundaries. Though the market is growing, exciting and […]

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[Case Study]- Google Assistant vs. Siri- Who’s Winning

26/08/2017

Virtual assistant has evolved becoming a much bigger part of our everyday progression in 2017 and beyond. The new tool like Google Assistant and Facebook’s Messenger Bots are looking to multiply that capacity to more of our daily interactions. Numbers don’t lie- 50% of all searches will be voice searches by 2020. By 2019, the voice recognition market […]

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[Case Study]- 7 Brands Increasing Conversion with Google Analytics

17/08/2017

Google analytics is a platform that allows you to collect your data about the visitors to your website. You can view the volume of website traffic, analyze information, and track where your visitors are coming from, whether they are converted or not. It doesn’t just deliver you with website insights; it does actually contribute towards […]

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[Case Study]- The 5 Worst Marketing Fails of 2017

10/08/2017

We’ve all made mistakes in our life. It happens. Even big businesses have been found making terrible mistakes within years. Sometimes their marketing campaign just doesn’t work. But when it happens on a large scale, the reputation of the brand may be risked. Always remember that, on these rare events, your brand’s advertisement doesn’t just […]

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[Case Study]: Bing Ads vs. Google AdWords

03/08/2017

As an online marketer, it’s essential that you check different advertising platforms for your company and your clients. It is important to know which works best as per businesses, demographics and, in fact, for budgets. Here in this case study, we’ll talk about AdWords and Bing Ads; which offers the better value. If you’re an […]

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[Case Study]- 4 Brands to Help You Steal Power Mobile Marketing Ideas

27/07/2017

Consumers are continuing to approve new ways to communicate with businesses and brands from their mobile phones. The major fact is 91% of smartphone owners have their device within arms’ reach 24/7.  And, it’s really the first time that we, as marketers, are able to reach our customers on a 24/7 basis. A study showed […]

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Case Study: 4 Brands winning their LinkedIn presence

20/07/2017

What makes a brand do well with marketing on LinkedIn? We will be answering the question by looking into companies who have proven to be successful on LinkedIn. With earnest marketing efforts, these brands have made loyal audiences across the world. They maintain a simple formula for creating effective content: Constant updates on company and […]

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[Case Study]- 4 Examples of Brands Using Facebook Live for Marketing

14/07/2017

Facebook Live is a live stream feature where brands & people can post videos in real-time. It is the most essential part of Facebook’s constantly growing set of services and is exponentially good for Facebook engagement. It is one of the most inspiring social media strategies available to brands today, and is what we will […]

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[Case study]- 6 Brands Telling You When to Post On Social Media

07/07/2017

Some strategies can either make or break your social media success and the one amongst those is, ‘Post frequency’. If you post too rarely, your audience will forget that you exist and you will quickly fade into the deep dark halts of their minds. However, if you are posting too often, you will become a […]

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CASE STUDY: Is Your Email Marketing Mobile, Automated & Personalized?

30/06/2017

Email marketing is more powerful than it’s ever been.  According to a recent study, marketers feel that email marketing delivers better ROI than any other digital channel. A well-planned and implemented email marketing strategy will return a strong ROI for your company. Overall, email marketing returns a 3800% ROI and $38 for every $1 spent. […]

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[Case Study]- 4 Brands Introducing Innovative Social Media Practices

23/06/2017

Do you ever read social media marketing case studies of brands for motivation? Different brands had different budgets, different goals and very different ways of achieving them. This case study highlights 4 brand case studies of businesses that have stood out by applying innovative social media marketing strategies. All of these were creative, ambitious and […]

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Case Study: How MakerBot doubled its Facebook Ads ROI?

15/06/2017

Facebook advertising is closely important to the success of business’s social media marketing efforts. Creating excellent targeted ads to a niche audience is an incredible way to convert traffic into sales. These ads can be some of the toughest ads to create, as you have to be in it for the long game. However, if […]

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[Case Study]- 5 Brands to Teach You the Power of Visual Content

08/06/2017

Content Marketing is an effective strategy to attract, acquire and retain the significant audience for your brand. However, when it comes to winning an audience and converting them into customers, you can rely upon visual marketing. Visuals can tell your company story, boost awareness and drive more traffic to your product or service. Brands can use […]

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